llms.txt

Alkali Brand Identity

A complete profile of Alkali's visual system — colors, typography, components, and personality — extracted from https://alkali.engineering. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #C3CFDF
Accent #2D5286
Body Font Segoe UI
Heading Font Segoe UI

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: engineering professionals

Alkali Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Segoe UI",
 "role": "body"
 }
 ],
 "colors": {
 "primary": "#C3CFDF",
 "secondary": "#597AA6",
 "accent": "#2D5286",
 "background": "#F2F5F8",
 "textPrimary": "#2D5286",
 "link": "#2D5286"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Segoe UI",
 "heading": "Segoe UI"
 },
 "fontStacks": {
 "heading": [
 "-apple-system",
 "BlinkMacSystemFont",
 "Segoe UI",
 "Roboto",
 "Helvetica Neue",
 "Arial",
 "sans-serif"
 ],
 "body": [
 "ui-sans-serif",
 "system-ui",
 "sans-serif",
 "Apple Color Emoji",
 "Segoe UI",
 "Noto Color Emoji"
 ],
 "paragraph": [
 "-apple-system",
 "BlinkMacSystemFont",
 "Segoe UI",
 "Roboto",
 "Helvetica Neue",
 "Arial",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "56px",
 "h2": "24px",
 "body": "12px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "4px"
 },
 "components": {
 "input": {
 "background": "transparent",
 "textColor": "#2D5286",
 "borderColor": "#CDD7E4",
 "borderRadius": "10px",
 "borderRadiusCorners": {
 "topLeft": "10px",
 "topRight": "10px",
 "bottomRight": "10px",
 "bottomLeft": "10px"
 },
 "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
 },
 "buttonPrimary": {
 "background": "#2D5286",
 "textColor": "#FFFFFF",
 "borderRadius": "8px",
 "borderRadiusCorners": {
 "topLeft": "8px",
 "topRight": "8px",
 "bottomRight": "8px",
 "bottomLeft": "8px"
 },
 "shadow": "rgba(45, 82, 134, 0.3) 0px 2px 8px 0px"
 },
 "buttonSecondary": {
 "background": "#F9FAFB",
 "textColor": "#2D5286",
 "borderColor": "#C3CFDF",
 "borderRadius": "8px",
 "borderRadiusCorners": {
 "topLeft": "8px",
 "topRight": "8px",
 "bottomRight": "8px",
 "bottomLeft": "8px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "favicon": "https://alkali.engineering/favicon.svg",
 "ogImage": "https://www.alkali.engineering/public_landing.png"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": -1,
 "reasoning": "No suitable brand logo was found in the header. All visible candidates are either tiny or not clearly associated with the brand 'Alkali'.",
 "confidence": 0.3,
 "rejected": true,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 0,
 "text": "Try Here",
 "reasoning": "Button #1 has a vibrant brand color (#2D5286) and action-oriented text ('Try Here'), making it the most prominent CTA."
 },
 "secondary": {
 "index": 1,
 "text": "Continue with Google",
 "reasoning": "Button #5 has a different background color (#F9FAFB) and serves as a secondary action ('Continue with Google')."
 },
 "confidence": 0.95
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "engineering professionals"
 },
 "designSystem": {
 "framework": "tailwind",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": -1,
 "selectedLogoReasoning": "No suitable brand logo was found in the header. All visible candidates are either tiny or not clearly associated with the brand 'Alkali'.",
 "confidence": 0.3
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}