Alix Brand Identity

A complete profile of Alix's visual system — colors, typography, components, and personality — extracted from https://www.meetalix.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.meetalix.com/.

• primary: #B6ABFD (rgb(182, 171, 253))
• secondary: #043CA5 (rgb(4, 60, 165))
• accent: #B6ABFD (rgb(182, 171, 253))
• background: #FFFFFF (rgb(255, 255, 255))
• textPrimary: #11100D (rgb(17, 16, 13))
• link: #0C2553 (rgb(12, 37, 83))

Typography

Each font links to its Google Fonts page where available.

• primary: Arial (Google Fonts →)
• heading: Beausite Classic (Google Fonts →)

Visual Assets

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UI Components

Live previews rendered using Alix's actual button styles.

Button Primary: buttonPrimary

• background: #B6ABFD
• textColor: #11100D
• borderRadius: 16px
• shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: estate settlement professionals and clients

Frequently Asked Questions

1. What is Alix's primary brand color?
   Alix's primary brand color is #B6ABFD. It anchors the visual identity across their website, product UI, and marketing materials.

2. What font does Alix use?
   Alix uses Arial for body text and Beausite Classic for headings. Fonts were detected on https://www.meetalix.com/ as part of their live design system.

3. Does Alix use a light or dark theme?
   Alix's primary site uses a light color scheme, with a background of #FFFFFF.

4. Where can I find Alix's logo?
   Alix's logo is available directly on their site (https://www.meetalix.com/). The current logo URL is included in the machine-readable JSON profile linked above.

5. How was this brand profile generated?
   This profile was extracted from https://www.meetalix.com/ using the Firecrawl branding extraction API.