Alinea Brand: Colors, Fonts, Logo & Visual Identity

Alinea Brand Identity

A complete profile of Alinea's visual system — colors, typography, components, and personality — extracted from https://alinea-invest.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://alinea-invest.com/

primary: #25132A (rgb(37, 19, 42))
secondary: #BB60D2 (rgb(187, 96, 210))
accent: #BB60D2 (rgb(187, 96, 210))
background: #FFFFFF (rgb(255, 255, 255))
textPrimary: #000000 (rgb(0, 0, 0))
link: #F4E4F7 (rgb(244, 228, 247))

Typography

Each font links to its Google Fonts page where available.

primary: Suisseintl
heading: Instrumentsans Semicondensed
Instrumentsans Semicondensed Google Fonts →

Visual Assets

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UI Components

Live previews rendered using Alinea's actual button styles.

Input
- background: #FFFFFF
- textColor: #000000
- borderColor: #F2F2F2
- borderRadius: 128px
- shadow: none
Button Primary
- background: #BB60D2
- textColor: #FFFFFF
- borderRadius: 128px
- shadow: none
Button Secondary
- background: #FFFFFF
- textColor: #000000
- borderColor: #FFFFFF
- borderRadius: 128px
- shadow: none

Brand Personality

Tone: modern
Energy: medium
Audience: young investors

Alinea Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: cdn.prod.website-files.com
Source: alinea-invest.com

Frequently Asked Questions

What is Alinea's primary brand color?
Alinea's primary brand color is #25132A. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Alinea use?
Alinea uses #BB60D2 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Alinea use?
Alinea uses Suisseintl for body text and Instrumentsans Semicondensed for headings. Fonts were detected on https://alinea-invest.com/ as part of their live design system.
Does Alinea use a light or dark theme?
Alinea's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Alinea's logo?
Alinea's logo is available directly on their site (https://alinea-invest.com/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://alinea-invest.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Alinea.