# Alice.tech Brand Identity

A complete profile of **Alice.tech**'s visual system — colors, typography, components, and personality — extracted from [https://www.alice.tech/](https://www.alice.tech/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.alice.tech/.

- **Primary**
  - Hex: #E2D5D0
  - RGB: rgb(226, 213, 208)
- **Secondary**
  - Hex: #3898EC
  - RGB: rgb(56, 152, 236)
- **Accent**
  - Hex: #0C0B0B
  - RGB: rgb(12, 11, 11)
- **Background**
  - Hex: #FFFFFF
  - RGB: rgb(255, 255, 255)
- **Text Primary**
  - Hex: #0C0B0B
  - RGB: rgb(12, 11, 11)
- **Link**
  - Hex: #6E8394
  - RGB: rgb(110, 131, 148)

## Typography

Each font links to its Google Fonts page where available.

- **Primary**: Roboto Flex
- **Heading**: Roboto Flex

## UI Components

Live previews rendered using Alice.tech's actual button styles.

### Button Primary
- Background: #0C0B0B
- Text Color: #FFFFFF
- Border Radius: 999px
- Shadow: rgba(12, 11, 11, 0.08) 0px 2px 8px 0px

### Button Secondary
- Background: #FFFFFF
- Text Color: #0C0B0B
- Border Radius: 999px
- Shadow: rgba(12, 11, 11, 0.08) 0px 2px 8px 0px

## Brand Personality

- **Tone**: modern
- **Energy**: medium
- **Audience**: students and educators

## Frequently Asked Questions

1. **What is Alice.tech's primary brand color?**  
   Alice.tech's primary brand color is #E2D5D0. It anchors the visual identity across their website, product UI, and marketing materials.

2. **What accent color does Alice.tech use?**  
   Alice.tech uses #0C0B0B as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. **What font does Alice.tech use?**  
   Alice.tech uses Roboto Flex as the primary typeface across body and headings.

4. **Does Alice.tech use a light or dark theme?**  
   Alice.tech's primary site uses a light color scheme, with a background of #FFFFFF.

5. **Where can I find Alice.tech's logo?**  
   Alice.tech's logo is available directly on their site (https://www.alice.tech/). The current logo URL is included in the machine-readable JSON profile linked above.

6. **How was this brand profile generated?**  
   This profile was extracted from https://www.alice.tech/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Alice.tech.

## Methodology

Brand data on this page was extracted from [https://www.alice.tech/](https://www.alice.tech/) using the [Firecrawl](https://firecrawl.dev/) branding extraction API. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries.