Alice.tech Brand Identity

A complete profile of Alice.tech's visual system — colors, typography, components, and personality — extracted from https://www.alice.tech/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.alice.tech/.

• Primary
  • Hex: #E2D5D0
  • RGB: rgb(226, 213, 208)
• Secondary
  • Hex: #3898EC
  • RGB: rgb(56, 152, 236)
• Accent
  • Hex: #0C0B0B
  • RGB: rgb(12, 11, 11)
• Background
  • Hex: #FFFFFF
  • RGB: rgb(255, 255, 255)
• Text Primary
  • Hex: #0C0B0B
  • RGB: rgb(12, 11, 11)
• Link
  • Hex: #6E8394
  • RGB: rgb(110, 131, 148)

Typography

Each font links to its Google Fonts page where available.

• Primary: Roboto Flex
• Heading: Roboto Flex

UI Components

Live previews rendered using Alice.tech's actual button styles.

Button Primary

• Background: #0C0B0B
• Text Color: #FFFFFF
• Border Radius: 999px
• Shadow: rgba(12, 11, 11, 0.08) 0px 2px 8px 0px

Button Secondary

• Background: #FFFFFF
• Text Color: #0C0B0B
• Border Radius: 999px
• Shadow: rgba(12, 11, 11, 0.08) 0px 2px 8px 0px

Brand Personality

• Tone: modern
• Energy: medium
• Audience: students and educators

Frequently Asked Questions

1. What is Alice.tech's primary brand color?
   Alice.tech's primary brand color is #E2D5D0. It anchors the visual identity across their website, product UI, and marketing materials.

2. What accent color does Alice.tech use?
   Alice.tech uses #0C0B0B as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. What font does Alice.tech use?
   Alice.tech uses Roboto Flex as the primary typeface across body and headings.

4. Does Alice.tech use a light or dark theme?
   Alice.tech's primary site uses a light color scheme, with a background of #FFFFFF.

5. Where can I find Alice.tech's logo?
   Alice.tech's logo is available directly on their site (https://www.alice.tech/). The current logo URL is included in the machine-readable JSON profile linked above.

6. How was this brand profile generated?
   This profile was extracted from https://www.alice.tech/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Alice.tech.

Methodology

Brand data on this page was extracted from https://www.alice.tech/ using the Firecrawl branding extraction API. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries.