AlgoUniversity Brand Identity

A complete profile of AlgoUniversity's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #2C2446
• accent: #00040F
• background: #00040F
• textPrimary: #00040F
• link: #00040F

Typography

• primary: Poppins — Poppins Font
• heading: Poppins — Poppins Font

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#00040F, textColor=#212529, borderRadius=9.6px, shadow=rgba(0, 0, 0, 0.5) 8px 8px 0px 0px
• buttonSecondary: background=#2C2446, textColor=#F0F0F0, borderRadius=8px, shadow=rgba(255, 255, 255, 0.2) 0px 1px 0px 0px inset, rgba(0, 0, 0, 0.9) 0px 0px 0px 1px

Brand Personality

Tone: professional · Energy: medium · Audience: students and professionals seeking education in algorithms

AlgoUniversity Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• AlgoUniversity | AlgoUniversity's Hiring Tournament for 🚀 Frontline Edutech!
  • Image:
  • Source: Link
• AlgoUniversity | Scholar
  • Image:
  • Source: Link
• AlgoUniversity | Blogs
  • Image:
  • Source: Link
• AlgoUniversity | Blogs
  • Image:
  • Source: Link
• AlgoUniversity | Accelerator
  • Image:
  • Source: Link

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
  {
   "family": "Poppins",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#2C2446",
  "accent": "#00040F",
  "background": "#00040F",
  "textPrimary": "#00040F",
  "link": "#00040F"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Poppins",
   "heading": "Poppins"
  },
  "fontStacks": {
   "heading": [
    "Poppins",
    "sans-serif"
   ],
   "body": [
    "Poppins",
    "sans-serif"
   ],
   "paragraph": [
    "Poppins",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "72px",
   "h2": "35.2px",
   "body": "18px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#00040F",
   "textColor": "#212529",
   "borderRadius": "9.6px",
   "borderRadiusCorners": {
    "topLeft": "9.6px",
    "topRight": "9.6px",
    "bottomRight": "9.6px",
    "bottomLeft": "9.6px"
   },
   "shadow": "rgba(0, 0, 0, 0.5) 8px 8px 0px 0px"
  },
  "buttonSecondary": {
   "background": "#2C2446",
   "textColor": "#F0F0F0",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "rgba(255, 255, 255, 0.2) 0px 1px 0px 0px inset, rgba(0, 0, 0, 0.9) 0px 0px 0px 1px"
  }
 },
 "images": {
  "logo": "https://d1lrk9cp1c3gxw.cloudfront.net/static/nurture/images/logo.png",
  "favicon": "https://d1lrk9cp1c3gxw.cloudfront.net/static/leap/images/icon.ico",
  "ogImage": "https://d1lrk9cp1c3gxw.cloudfront.net/static/leap/images/linkedin-image4.png",
  "logoHref": "#",
  "logoAlt": "logo"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "students and professionals seeking education in algorithms"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 }
}