AlgoUniversity Brand Identity

A complete profile of AlgoUniversity's visual system — colors, typography, components, and personality — extracted from http://algouniversity.com/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/algouniversity
• Machine-readable JSON: https://characterquilt.com/branding/algouniversity.json
• Per-page llms.txt: https://characterquilt.com/branding/algouniversity/llms.txt

Quick Facts

Color Palette

• primary: #2C2446
• accent: #00040F
• background: #00040F
• textPrimary: #00040F
• link: #00040F

Typography

• primary: Poppins — https://fonts.google.com/specimen/Poppins
• heading: Poppins — https://fonts.google.com/specimen/Poppins

Visual Assets

• Logo: https://d1lrk9cp1c3gxw.cloudfront.net/static/nurture/images/logo.png
• Favicon: https://d1lrk9cp1c3gxw.cloudfront.net/static/leap/images/icon.ico
• Social card (og:image): https://d1lrk9cp1c3gxw.cloudfront.net/static/leap/images/linkedin-image4.png

UI Components

• buttonPrimary: background=#00040F, textColor=#212529, borderRadius=9.6px, shadow=rgba(0, 0, 0, 0.5) 8px 8px 0px 0px
• buttonSecondary: background=#2C2446, textColor=#F0F0F0, borderRadius=8px, shadow=rgba(255, 255, 255, 0.2) 0px 1px 0px 0px inset, rgba(0, 0, 0, 0.9) 0px 0px 0px 1px

Brand Personality

Tone: professional · Energy: medium · Audience: students and professionals seeking education in algorithms

AlgoUniversity Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• AlgoUniversity | AlgoUniversity's Hiring Tournament for 🚀 Frontline Edutech!
  • Image: https://d1lrk9cp1c3gxw.cloudfront.net/media/public/events/audevday__11.png
  • Source: https://www.algouniversity.com/event/algouniversitys-hiring-tournament-for-frontline-edutech/
• AlgoUniversity | Scholar
  • Image: https://d1lrk9cp1c3gxw.cloudfront.net/static/leap/companies/optimized/salesforce.webp
  • Source: https://www.algouniversity.com/scholar/
• AlgoUniversity | Blogs
  • Image: https://d1lrk9cp1c3gxw.cloudfront.net/media/public/blogs/blog-2_GKhdOy1.jpg
  • Source: https://www.algouniversity.com/blogs/
• AlgoUniversity | Blogs
  • Image: https://d1lrk9cp1c3gxw.cloudfront.net/media/public/blogs/blog-1_HlwL7cE.jpg
  • Source: https://www.algouniversity.com/blogs/
• AlgoUniversity | Accelerator
  • Image: https://d1lrk9cp1c3gxw.cloudfront.net/static/leap/students/lipika_rajpal.jpeg
  • Source: https://www.algouniversity.com/accelerator/

Working with these fonts

Not found on Google Fonts? If you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help.

Machine-Readable Profile

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Poppins",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#2C2446",
    "accent": "#00040F",
    "background": "#00040F",
    "textPrimary": "#00040F",
    "link": "#00040F"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Poppins",
        "sans-serif"
      ],
      "body": [
        "Poppins",
        "sans-serif"
      ],
      "paragraph": [
        "Poppins",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "35.2px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#00040F",
      "textColor": "#212529",
      "borderRadius": "9.6px",
      "borderRadiusCorners": {
        "topLeft": "9.6px",
        "topRight": "9.6px",
        "bottomRight": "9.6px",
        "bottomLeft": "9.6px"
      },
      "shadow": "rgba(0, 0, 0, 0.5) 8px 8px 0px 0px"
    },
    "buttonSecondary": {
      "background": "#2C2446",
      "textColor": "#F0F0F0",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(255, 255, 255, 0.2) 0px 1px 0px 0px inset, rgba(0, 0, 0, 0.9) 0px 0px 0px 1px"
    }
  },
  "images": {
    "logo": "https://d1lrk9cp1c3gxw.cloudfront.net/static/nurture/images/logo.png",
    "favicon": "https://d1lrk9cp1c3gxw.cloudfront.net/static/leap/images/icon.ico",
    "ogImage": "https://d1lrk9cp1c3gxw.cloudfront.net/static/leap/images/linkedin-image4.png",
    "logoHref": "#",
    "logoAlt": "logo"
  }
}