Algen Biotechnologies Brand Identity

A complete profile of Algen Biotechnologies's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0000C1
• secondary: #3F17C9
• accent: #170C5B
• background: #FFFFFF
• textPrimary: #170C5B
• link: #170C5B

Typography

• primary: Nb National Std — https://fonts.google.com/specimen/Nb+National+Std
• heading: Nb National Std — https://fonts.google.com/specimen/Nb+National+Std

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#FFFFFF, textColor=#170C5B, borderRadius=100px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: biotechnology professionals and partners

Algen Biotechnologies Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Algen Bio
  • Image:
  • Source: https://www.algenbio.com/
• News
  • Image:
  • Source: https://www.algenbio.com/news
• Technology
  • Image:
  • Source: https://www.algenbio.com/technology
• About Us
  • Image:
  • Source: https://www.algenbio.com/about-us
• About Us
  • Image:
  • Source: https://www.algenbio.com/about-us

Working with these fonts

Not found on Google Fonts? Here are steps you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {  
 "family": "Nb National Std",
 "role": "unknown"
 }
 ],
 "colors": {
 "primary": "#0000C1",
 "secondary": "#3F17C9",
 "accent": "#170C5B",
 "background": "#FFFFFF",
 "textPrimary": "#170C5B",
 "link": "#170C5B"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Nb National Std",
 "heading": "Nb National Std"
 },
 "fontStacks": {
 "heading": [
 "Nb National Std",
 "sans-serif"
 ],
 "body": [
 "Nb National Std",
 "sans-serif"
 ],
 "paragraph": [
 "Nb National Std",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "76px",
 "h2": "64px",
 "body": "18px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "0px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#FFFFFF",
 "textColor": "#170C5B",
 "borderRadius": "100px",
 "borderRadiusCorners": {
 "topLeft": "100px",
 "topRight": "100px",
 "bottomRight": "100px",
 "bottomLeft": "100px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://cdn.prod.website-files.com/658126fa2ed7aa5f5ff32aef/658135d8422e8347c5c25621_logo.svg",
 "favicon": "https://cdn.prod.website-files.com/658126fa2ed7aa5f5ff32aef/6583e5959801a5d2f8f20d89_favicon.png",
 "ogImage": null,
 "logoHref": "/",
 "logoAlt": "Algen"
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "biotechnology professionals and partners"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.9,
 "colors": 0.9,
 "overall": 0.9
 }
}