# Alfie Brand Identity

A complete profile of **Alfie**'s visual system — colors, typography, components, and personality — extracted from [http://www.joinalfie.com](http://www.joinalfie.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from http://www.joinalfie.com.

primary

#0C52E8

rgb(12, 82, 232)

secondary

#0266FF

rgb(2, 102, 255)

accent

#1C0B83

rgb(28, 11, 131)

background

#FFFFFF

rgb(255, 255, 255)

textPrimary

#000000

rgb(0, 0, 0)

link

#6D6AF8

rgb(109, 106, 248)

## Typography

Each font links to its Google Fonts page where available.

primary

Inter

heading

Ubuntu

## Visual Assets

Logo

Favicon

## UI Components

Live previews rendered using Alfie's actual button styles.

Button Primary

buttonPrimary

background#1C0B83textColor#FFFFFFborderRadius8pxshadownone

## Brand Personality

**Tone:** professional **Energy:** medium **Audience:** health-conscious individuals seeking metabolic health management

## Alfie Brand in the Wild

Image: [uploads-ssl.webflow.com](https://uploads-ssl.webflow.com/6294d40837324e4d2265626e%2F666ae79b7de3c2a47cc0b801_Untitled-poster-00001.jpg)

Source: [joinalfie.com](https://www.joinalfie.com/)

Image: [joinalfie.com](https://www.joinalfie.com/images/Logo.png)

Source: [joinalfie.com](https://www.joinalfie.com/)

Image: [i.ebayimg.com](https://i.ebayimg.com/images/g/7vEAAOSwKGxmKpLD/s-l400.jpg)

Source: [ebay.com](https://www.ebay.com/itm/405581534027)

Image: [booksofwonder.com](https://booksofwonder.com/cdn/shop/products/9781419725296_4fb86.jpg?v=1658244168)

Source: [booksofwonder.com](https://booksofwonder.com/products/9781419725296-1?srsltid=AfmBOoo4gILawwOimr2DCSorPxFQgwiavDZuPOlhNMr6ZoqqFwqWKwdT)

Image: [i.ebayimg.com](https://i.ebayimg.com/images/g/Xg4AAOSwPFhgNRjm/s-l400.jpg)

Source: [ebay.com](https://www.ebay.com/itm/402708783495)

## Frequently Asked Questions

What is Alfie's primary brand color?

Alfie's primary brand color is #0C52E8. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Alfie use?

Alfie uses #1C0B83 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Alfie use?

Alfie uses Inter for body text and Ubuntu for headings. Fonts were detected on http://www.joinalfie.com as part of their live design system.

Does Alfie use a light or dark theme?

Alfie's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Alfie's logo?

Alfie's logo is available directly on their site (http://www.joinalfie.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from http://www.joinalfie.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Alfie.

## Methodology

Brand data on this page was extracted from [http://www.joinalfie.com](http://www.joinalfie.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Alfie.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Ubuntu",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#0C52E8",
    "secondary": "#0266FF",
    "accent": "#1C0B83",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#6D6AF8"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Ubuntu"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Ubuntu",
        "Helvetica",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "32px",
      "body": "30px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "17px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1C0B83",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.joinalfie.com/images/Logo.png",
    "favicon": "https://www.joinalfie.com/images/favicon.png",
    "ogImage": null,
    "logoHref": "#",
    "logoAlt": "Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Alfie Health'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Read the Full Release →",
      "reasoning": "The button 'Read the Full Release →' uses a vibrant brand color (#1C0B83) and stands out as a call-to-action, making it the primary button."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, so no secondary button is available with a different color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "health-conscious individuals seeking metabolic health management"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Alfie Health'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```