Alfie Brand Identity

A complete profile of Alfie's visual system — colors, typography, components, and personality — extracted from http://www.joinalfie.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://www.joinalfie.com.

primary

#0C52E8

rgb(12, 82, 232)

secondary

#0266FF

rgb(2, 102, 255)

accent

#1C0B83

rgb(28, 11, 131)

background

#FFFFFF

rgb(255, 255, 255)

textPrimary

#000000

rgb(0, 0, 0)

link

#6D6AF8

rgb(109, 106, 248)

Typography

Each font links to its Google Fonts page where available.

primary

Inter

heading

Ubuntu

Visual Assets

Logo

Favicon

UI Components

Live previews rendered using Alfie's actual button styles.

Button Primary

buttonPrimary

background#1C0B83textColor#FFFFFFborderRadius8pxshadownone

Brand Personality

Tone: professional Energy: medium Audience: health-conscious individuals seeking metabolic health management

Alfie Brand in the Wild

Image: uploads-ssl.webflow.com

Source: joinalfie.com

Image: joinalfie.com

Source: joinalfie.com

Image: i.ebayimg.com

Source: ebay.com

Image: booksofwonder.com

Source: booksofwonder.com

Image: i.ebayimg.com

Source: ebay.com

Frequently Asked Questions

What is Alfie's primary brand color?

Alfie's primary brand color is #0C52E8. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Alfie use?

Alfie uses #1C0B83 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Alfie use?

Alfie uses Inter for body text and Ubuntu for headings. Fonts were detected on http://www.joinalfie.com as part of their live design system.

Does Alfie use a light or dark theme?

Alfie's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Alfie's logo?

Alfie's logo is available directly on their site (http://www.joinalfie.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from http://www.joinalfie.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Alfie.

Methodology

Brand data on this page was extracted from http://www.joinalfie.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Alfie.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Ubuntu",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#0C52E8",
    "secondary": "#0266FF",
    "accent": "#1C0B83",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#6D6AF8"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Ubuntu"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Ubuntu",
        "Helvetica",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "32px",
      "body": "30px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "17px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1C0B83",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.joinalfie.com/images/Logo.png",
    "favicon": "https://www.joinalfie.com/images/favicon.png",
    "ogImage": null,
    "logoHref": "#",
    "logoAlt": "Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Alfie Health'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Read the Full Release →",
      "reasoning": "The button 'Read the Full Release →' uses a vibrant brand color (#1C0B83) and stands out as a call-to-action, making it the primary button."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, so no secondary button is available with a different color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "health-conscious individuals seeking metabolic health management"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Alfie Health'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}