Aleph Brand: Colors, Fonts, Logo & Visual Identity

Aleph Brand Identity

A complete profile of Aleph's visual system — colors, typography, components, and personality — extracted from https://getaleph.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://getaleph.com/.

Typography

Each font links to its Google Fonts page where available. 

Sohne, Arial, sans-serif

Visual Assets

%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Cpath%20d%3D%22M233.992%2082.3158V24.7438H245.507V31.6525C245.907%2031.8527%20246.008%2031.6525%20246.208%2031.3521C247.61%2028.7489%20249.412%2026.5461%20252.215%2025.2445C253.617%2024.6437%20255.119%2024.2432%20256.621%2024.1431C258.924%2023.9428%20261.327%2024.2432%20263.529%2025.0442C267.134%2026.3458%20270.138%2028.9491%20271.94%2032.3534C273.542%2035.257%20274.443%2038.461%20274.743%2041.665C275.144%2046.0705%20275.044%2050.5761%20273.642%2054.8815C272.841%2057.685%20271.339%2060.2883%20269.337%2062.3909C266.633%2065.2945%20262.829%2067.0968%20258.824%2067.1969C256.821%2067.3972%20254.919%2067.0968%20253.016%2066.496C250.113%2065.4948%20247.71%2063.3922%20246.308%2060.5887C246.208%2060.3884%20246.108%2060.1882%20246.008%2059.9879C245.907%2059.8878%20245.807%2059.7877%20245.607%2059.6875V82.2157L233.992%2082.3158ZM265.632%2045.67C265.632%2044.869%20265.532%2044.1681%20265.532%2043.3671C265.332%2041.1644%20264.731%2039.0617%20263.63%2037.2595C261.126%2033.0542%20256.22%2032.6537%20253.116%2034.2557C251.314%2035.1569%20249.912%2036.7589%20249.312%2038.6612C247.71%2042.6663%20247.71%2046.8715%20248.711%2050.9766C249.111%2052.7789%20250.013%2054.481%20251.314%2055.8828C253.817%2058.3859%20257.622%2058.5862%20260.325%2057.2845C262.328%2056.2833%20263.529%2054.6813%20264.431%2052.6788C265.232%2050.476%20265.632%2048.073%20265.632%2045.67Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(32%2C%2031%2C%2030)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M319.9%2066.5965H308.185V65.9957C308.185%2057.7855%20308.185%2049.5752%20308.185%2041.3649C308.185%2039.8631%20307.785%2038.3612%20307.084%2037.0595C306.183%2035.4575%20304.581%2034.3562%20302.879%2034.0558C300.876%2033.5552%20298.673%2033.7554%20296.871%2034.7567C294.568%2035.9582%20293.367%2037.9607%20292.966%2040.3637C292.866%2041.0646%20292.766%2041.8656%20292.766%2042.6666C292.766%2050.4763%20292.766%2058.2861%20292.766%2066.0958V66.6966H281.151V10.7266H292.466V31.3524C292.466%2031.4525%20292.466%2031.6528%20292.466%2031.7529C292.466%2031.853%20292.566%2031.9532%20292.666%2032.0533C292.766%2031.9532%20292.966%2031.9532%20292.966%2031.853C293.166%2031.4525%20293.367%2030.9519%20293.567%2030.5514C295.57%2026.9469%20298.573%2024.9444%20302.678%2024.3437C305.282%2023.9432%20307.885%2024.0433%20310.388%2024.8443C313.592%2025.7454%20316.295%2027.9482%20317.897%2030.8518C319.099%2032.9544%20319.8%2035.3574%20319.9%2037.7604C319.9%2038.1609%20320%2038.4613%20320%2038.8618L319.9%2066.5965Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(32%2C%2031%2C%2030)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M148.486%2053.8806H147.985C141.577%2053.8806%20135.169%2053.8806%20128.761%2053.8806C128.461%2053.7805%20128.16%2053.9807%20128.16%2054.2811C126.859%2058.186%20125.557%2062.191%20124.355%2066.0958C124.255%2066.4963%20123.955%2066.6966%20123.655%2066.5965C119.75%2066.5965%20115.945%2066.5965%20112.04%2066.5965H111.539C111.84%2065.6953%20112.14%2064.8943%20112.34%2064.0933L117.046%2050.5764C119.049%2044.6691%20121.151%2038.7617%20123.154%2032.8543C124.856%2027.9482%20126.558%2022.9419%20128.26%2018.0358C129.061%2015.7329%20129.862%2013.43%20130.663%2011.1271C130.663%2010.9269%20130.964%2010.7266%20131.164%2010.7266C135.97%2010.7266%20140.876%2010.7266%20145.682%2010.7266C145.982%2010.7266%20146.183%2010.9269%20146.283%2011.1271C147.284%2013.9306%20148.185%2016.8343%20149.186%2019.6378L155.595%2038.1609L160.1%2051.0771C161.802%2056.0833%20163.605%2061.0896%20165.307%2066.0958C165.307%2066.196%20165.407%2066.3962%20165.407%2066.5965H164.906C161.001%2066.5965%20157.096%2066.5965%20153.292%2066.5965C152.991%2066.6966%20152.591%2066.3962%20152.591%2066.0958C151.289%2062.0908%20149.987%2058.0858%20148.686%2054.0808C148.586%2053.9807%20148.486%2053.9807%20148.486%2053.8806ZM145.582%2044.5689C145.582%2044.4688%20145.482%2044.3687%20145.482%2044.2686L142.778%2036.0583C141.477%2032.0533%20140.175%2028.0483%20138.874%2023.9432C138.773%2023.7429%20138.673%2023.5427%20138.473%2023.5427C138.173%2023.4425%20138.173%2023.7429%20138.073%2024.0433C137.872%2024.7442%20137.572%2025.445%20137.372%2026.1459C135.569%2031.5527%20133.867%2036.9594%20132.065%2042.3662C131.865%2043.1672%20131.564%2043.8681%20131.364%2044.6691L145.582%2044.5689Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(32%2C%2031%2C%2030)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M227.484%2055.0818C227.184%2056.884%20226.383%2058.6863%20225.282%2060.1881C222.879%2063.4923%20219.574%2065.3947%20215.77%2066.496C213.166%2067.1969%20210.563%2067.4973%20207.86%2067.3972C204.756%2067.3972%20201.652%2066.6963%20198.748%2065.3947C195.344%2063.7927%20192.541%2061.2895%20190.738%2057.9854C189.036%2054.9816%20188.135%2051.6775%20187.935%2048.2733C187.635%2044.869%20187.935%2041.5649%20188.836%2038.2607C190.438%2032.854%20193.642%2028.6487%20198.748%2026.0455C201.051%2024.9441%20203.454%2024.2432%20206.058%2024.1431C209.161%2023.8427%20212.365%2024.2432%20215.369%2025.1443C217.972%2026.0455%20220.476%2027.4472%20222.378%2029.4497C224.781%2031.9529%20226.383%2034.9566%20227.184%2038.2607C227.685%2040.2632%20227.985%2042.3659%20227.985%2044.3684C227.985%2045.7701%20227.985%2047.0718%20227.985%2048.4735H199.449C199.549%2049.4748%20199.65%2050.3759%20199.75%2051.277C200.05%2053.0793%20200.851%2054.6813%20202.153%2055.9829C203.755%2057.5849%20205.857%2058.486%20208.16%2058.5861C209.662%2058.6863%20211.264%2058.486%20212.666%2057.9854C214.168%2057.4848%20215.369%2056.4835%20216.37%2055.1819C216.471%2055.0818%20216.671%2054.9816%20216.771%2054.8815C220.275%2054.8815%20223.88%2054.8815%20227.384%2054.8815C227.384%2055.0818%20227.484%2055.0818%20227.484%2055.0818ZM216.971%2041.3646C217.071%2038.7614%20216.07%2036.3584%20214.068%2034.6562C210.263%2031.5524%20204.556%2032.053%20201.452%2035.9579C200.15%2037.4597%20199.449%2039.3621%20199.449%2041.3646H216.971Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(32%2C%2031%2C%2030)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M170.313%2010.7266H181.927V66.5965H170.313V10.7266Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(32%2C%2031%2C%2030)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M0%2069.6C1.30163%2049.0744%2017.1214%2032.5537%2037.5469%2030.5512C39.5494%2030.351%2041.2516%2031.7527%2041.4518%2033.7552C41.4518%2033.7552%2041.4518%2033.7552%2041.4518%2033.8553C41.7522%2037.6601%2041.0513%2041.565%2039.3492%2044.9692C38.8486%2045.9705%2037.9474%2046.6714%2036.8461%2046.8716C31.2391%2047.973%2026.1327%2050.8766%2022.3279%2055.182C21.627%2055.983%2021.4268%2057.2846%2022.0275%2058.2859C25.1314%2063.993%2029.4368%2068.8992%2034.6433%2072.9042L35.3442%2073.4048C35.7447%2073.7052%2035.8448%2074.3059%2035.5444%2074.7064C35.4443%2074.8065%2035.3442%2074.9067%2035.1439%2075.0068L34.3429%2075.3072C23.7297%2079.0118%2012.015%2078.2108%202.0025%2073.2045C0.700876%2072.3034%200%2071.0018%200%2069.6Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(32%2C%2031%2C%2030)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M39.8494%200.613893C30.4376%206.82165%2023.9295%2016.5338%2021.8269%2027.5476L21.6266%2028.3486C21.5265%2028.8492%2021.8269%2029.2497%2022.3275%2029.3498C22.5278%2029.3498%2022.728%2029.3498%2022.8281%2029.2497L23.6291%2028.9493C29.6366%2026.4462%2036.0447%2025.1446%2042.5528%2025.3448C43.6542%2025.3448%2044.6554%2026.0457%2045.0559%2027.1471C46.8582%2032.5538%2046.8582%2038.4612%2045.0559%2043.868C44.6554%2044.8692%2044.8557%2046.0707%2045.4564%2046.9718C47.559%2050.1758%2050.5628%2052.7791%2054.0672%2054.3811C55.8694%2055.1821%2057.9721%2054.4812%2058.7731%2052.679C67.1836%2033.9556%2060.8757%2011.928%2043.7543%200.513768C42.6529%20-0.187108%2041.0509%20-0.187108%2039.8494%200.613893Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(32%2C%2031%2C%2030)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M83.6047%2069.6002C82.9038%2058.3862%2077.7975%2047.8731%2069.2868%2040.5639L68.6861%2040.0633C68.2856%2039.7629%2067.7849%2039.7629%2067.3844%2040.1634C67.2843%2040.2636%2067.1842%2040.4638%2067.1842%2040.6641C67.1842%2040.9644%2067.0841%2041.2648%2067.0841%2041.4651C66.2831%2047.8731%2064.0803%2054.181%2060.7762%2059.6878C60.1754%2060.6891%2059.074%2061.1897%2057.9727%2060.8893C52.3657%2059.788%2047.2593%2056.7842%2043.5546%2052.4788C42.8538%2051.6778%2041.7524%2051.1772%2040.651%2051.2773C36.8463%2051.4776%2033.0415%2052.7792%2029.9376%2054.982C28.3356%2056.0833%2027.9351%2058.2861%2029.0365%2059.9882C41.0515%2076.609%2063.2793%2082.1159%2081.7023%2073.0045C82.9038%2072.3036%2083.7048%2071.002%2083.6047%2069.6002Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(32%2C%2031%2C%2030)%20!important%3B%22%2F%3E%3C%2Fg%3E%3Cdefs%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3CclipPath%20id%3D%22clip0_2765_3407%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Crect%20width%3D%22320%22%20height%3D%2283%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2FclipPath%3E%3C%2Fdefs%3E%3C%2Fsvg%3E)

UI Components

Live previews rendered using Aleph's actual button styles.

Input

Button Primary

Button Secondary

Brand Personality

Aleph Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Source: getaleph.com

Source: getaleph.com

Source: getaleph.com

Source: getaleph.com

Source: getaleph.com

Source: getaleph.com

Frequently Asked Questions

  1. What is Aleph's primary brand color?
    Aleph's primary brand color is #3074D9. It anchors the visual identity across their website, product UI, and marketing materials.

  2. What accent color does Aleph use?
    Aleph uses #201F1E as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

  3. What font does Aleph use?
    Aleph uses Sohne for body text and Inter for headings. Fonts were detected on https://getaleph.com/ as part of their live design system.

  4. Does Aleph use a light or dark theme?
    Aleph's primary site uses a light color scheme, with a background of #FAFAFA.

  5. Where can I find Aleph's logo?
    Aleph's logo is available directly on their site (https://getaleph.com/). The current logo URL is included in the machine-readable JSON profile linked above.

  6. How was this brand profile generated?
    This profile was extracted from https://getaleph.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Aleph.