Aleph Lab Brand Identity

A complete profile of Aleph Lab's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #111827
• secondary: #5EC8D9
• accent: #ED026A
• background: #FFFFFF
• textPrimary: #ED026A
• link: #ED026A

Typography

• primary: Sora — https://fonts.google.com/specimen/Sora
• heading: Sora — https://fonts.google.com/specimen/Sora

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#ED026A, textColor=#FFFFFF, borderRadius=6px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px

Brand Personality

Tone: playful · Energy: high · Audience: parents and children interested in educational AI tools.

Aleph Lab Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• 알레프 키즈 - AI 원어민 친구와 신나게 배우는 영어

  Source: https://alephlab.ai/ko

• Daily 15-Min AI English Speaking App for Kids | Aleph Kids

  Source: https://alephlab.ai/a/solutions/repetitive-english-speaking-practice-for-kids

• Aleph Kids - Your child's AI language buddy

  Source: https://alephlab.ai/privacy

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Sora",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#111827",
  "secondary": "#5EC8D9",
  "accent": "#ED026A",
  "background": "#FFFFFF",
  "textPrimary": "#ED026A",
  "link": "#ED026A"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Sora",
   "heading": "Sora"
  },
  "fontStacks": {
   "heading": [
    "Sora",
    "sans-serif"
   ],
   "body": [
    "Sora",
    "sans-serif"
   ],
   "paragraph": [
    "Sora",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "60px",
   "h2": "48px",
   "body": "20px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "4px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#ED026A",
   "textColor": "#FFFFFF",
   "borderRadius": "6px",
   "borderRadiusCorners": {
    "topLeft": "6px",
    "topRight": "6px",
    "bottomRight": "6px",
    "bottomLeft": "6px"
   },
   "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px"
  }
 },
 "images": {
  "logo": "https://alephlab.ai/logo.svg",
  "favicon": "https://alephlab.ai/icon/favicon-16x16.png",
  "ogImage": "https://alephlab.ai/images/thumbnail.png",
  "logoHref": "/",
  "logoAlt": "Aleph Kids Logo"
 },
 "personality": {
  "tone": "playful",
  "energy": "high",
  "targetAudience": "parents and children interested in educational AI tools"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.95,
  "overall": 0.925
 }
}