Aleph Lab Brand Identity

A complete profile of Aleph Lab's visual system — colors, typography, components, and personality — extracted from http://alephlab.ai/. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #111827
• secondary: #5EC8D9
• accent: #ED026A
• background: #FFFFFF
• textPrimary: #ED026A
• link: #ED026A

Typography

• primary: Sora — https://fonts.google.com/specimen/Sora
• heading: Sora — https://fonts.google.com/specimen/Sora

Visual Assets

• Logo: https://alephlab.ai/logo.svg
• Favicon: https://alephlab.ai/icon/favicon-16x16.png
• Social card (og:image): https://alephlab.ai/images/thumbnail.png

UI Components

• buttonPrimary: background=#ED026A, textColor=#FFFFFF, borderRadius=6px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px

Brand Personality

Tone: playful · Energy: high · Audience: parents and children interested in educational AI tools

Aleph Lab Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• 알레프 키즈 - AI 원어민 친구와 신나게 배우는 영어
  • Image: https://alephlab.ai/_next/image?url=%2Fmarketing%2Flogos%2Fduke.png&w=3840&q=75
  • Source: https://alephlab.ai/ko
• Daily 15-Min AI English Speaking App for Kids | Aleph Kids
  • Image: https://cdn.anymorph.dev/images/alephlab/a3ddcf21.png
  • Source: https://alephlab.ai/a/solutions/repetitive-english-speaking-practice-for-kids
• Aleph Kids - Your child's AI language buddy
  • Image: https://alephlab.ai/images/thumbnail.png
  • Source: https://alephlab.ai/privacy
• 알레프 키즈 - AI 원어민 친구와 신나게 배우는 영어
  • Image: https://alephlab.ai/_next/image?url=%2Fmarketing%2Flogos%2Fsnu.png&w=3840&q=75
  • Source: https://alephlab.ai/ko
• AI 영어 선생님 vs 화상 원어민 튜터: 초등학생 부모를 위한 선택 가이드 | Aleph Kids
  • Image: https://cdn.anymorph.dev/images/alephlab/9261ae13.png
  • Source: https://alephlab.ai/a/ko/guide/ai-english-teacher-vs-tutor-checklist
• 알레프 키즈 - AI 원어민 친구와 신나게 배우는 영어
  • Image: https://alephlab.ai/_next/image?url=%2Fimages%2Flanding%2Fnatural-learning.png&w=3840&q=75
  • Source: https://alephlab.ai/ko

Working with these fonts

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Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Sora",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#111827",
    "secondary": "#5EC8D9",
    "accent": "#ED026A",
    "background": "#FFFFFF",
    "textPrimary": "#ED026A",
    "link": "#ED026A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Sora",
      "heading": "Sora"
    },
    "fontStacks": {
      "heading": [
        "Sora",
        "sans-serif"
      ],
      "body": [
        "Sora",
        "sans-serif"
      ],
      "paragraph": [
        "Sora",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "48px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#ED026A",
      "textColor": "#FFFFFF",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px"
    }
  },
  "images": {
    "logo": "https://alephlab.ai/logo.svg",
    "favicon": "https://alephlab.ai/icon/favicon-16x16.png",
    "ogImage": "https://alephlab.ai/images/thumbnail.png",
    "logoHref": "/",
    "logoAlt": "Aleph Kids Logo"
  },
  "personality": {
    "tone": "playful",
    "energy": "high",
    "targetAudience": "parents and children interested in educational AI tools"
  },
  "confidence": {
    "overall": 0.925
  }
}