Alaan Brand Identity

A complete profile of Alaan's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #564194
• secondary: #6F57FF
• accent: #6F57FF
• background: #FFFFFF
• textPrimary: #040307
• link: #262735

Typography

• primary: Helvetica Neue LT Pro — https://fonts.google.com/specimen/Helvetica+Neue+LT+Pro
• heading: Helvetica Neue LT Pro — https://fonts.google.com/specimen/Helvetica+Neue+LT+Pro

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#FFFFFF, textColor=#040307, borderColor=null, borderRadius=9px, shadow=none
• buttonPrimary: background=#6F57FF, textColor=#FFFFFF, borderColor=#D9D9DA, borderRadius=7.2px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#5F37FF, borderColor=#D9D9DA, borderRadius=7.2px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: corporate clients

Alaan Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Chief Future Officer Community: Expert Insights To Guide Your Financial Future
  • Image:
  • Source: https://www.alaan.com/ar-ae/cfo-community
• Insights on Business Spend Management l Alaan Blog
  • Image:
  • Source: https://www.alaan.com/blog
• AI in Finance: Reshaping the Financial Landscape
  • Image:
  • Source: https://www.alaan.com/blog/the-future-of-ai-in-finance-how-is-ai-reshaping-the-financial-landscape

Working with these fonts

Not found on Google Fonts? Here are instructions to use the fonts:

1. Open the company's homepage in a browser with DevTools.
2. In the Network tab, filter by "Font".
3. Capture the font URLs and download them.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {"family": "Helvetica Neue LT Pro", "role": "body"},
    {"family": "Noto Sans", "role": "body"}
  ],
  "colors": {
    "primary": "#564194",
    "secondary": "#6F57FF",
    "accent": "#6F57FF",
    "background": "#FFFFFF",
    "textPrimary": "#040307",
    "link": "#262735"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica Neue LT Pro",
      "heading": "Helvetica Neue LT Pro"
    },
    "fontStacks": {
      "heading": ["helvetica-neue-lt-pro", "sans-serif"],
      "body": ["helvetica-neue-lt-pro", "sans-serif"],
      "paragraph": ["Noto Sans", "sans-serif"]
    },
    "fontSizes": {
      "h1": "66.6px",
      "h2": "54px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "9px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#040307",
      "borderColor": null,
      "borderRadius": "9px",
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#6F57FF",
      "textColor": "#FFFFFF",
      "borderColor": "#D9D9DA",
      "borderRadius": "7.2px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#5F37FF",
      "borderColor": "#D9D9DA",
      "borderRadius": "7.2px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/67e10dcaaf126c255a9bed2e/68319259ba1ac86fba437205_navbar_logo.svg",
    "favicon": "https://cdn.prod.website-files.com/67e10dcaaf126c255a9bed2e/68b1628888e63a541d67bbd0_favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/67e10dcaaf126c255a9bed2e/6837cbe3da0b6c0312cc406a_open-graph.jpg"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "corporate clients"
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  }
}