Aiven Brand: Colors, Fonts, Logo & Visual Identity
Aiven Brand Identity
A complete profile of Aiven's visual system — colors, typography, components, and personality — extracted from https://aiven.io. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://aiven.io.
primary
#5FFA74
rgb(95, 250, 116)
secondary
#B6B7D5
rgb(182, 183, 213)
accent
#5FFA74
rgb(95, 250, 116)
background
#05080F
rgb(5, 8, 15)
textPrimary
#05080F
rgb(5, 8, 15)
link
#D6D6E7
rgb(214, 214, 231)
Typography
Each font links to its Google Fonts page where available.
primary
Inter
heading
Funnel Display
Visual Assets
Logo
Favicon
Social Card
UI Components
Live previews rendered using Aiven's actual button styles.
Button Primary
- background:
#5FFA74 - textColor:
#05080F - borderRadius:
3px - shadow: none
Button Secondary
- background: transparent
- textColor:
#FFFFFF - borderColor:
#F4F4F4 - borderRadius:
3px - shadow: none
Brand Personality
Tone: modern
Energy: high
Audience: tech-savvy professionals and businesses
Aiven Brand in the Wild
Image: cdn.sanity.io
Source: aiven.io
Image: cdn.sanity.io
Source: aiven.io
Image: cdn.sanity.io
Source: aiven.io
Image: cdn.sanity.io
Source: aiven.io
Image: cdn.sanity.io
Source: aiven.io
Image: cdn.sanity.io
Source: aiven.io
Frequently Asked Questions
What is Aiven's primary brand color?
Aiven's primary brand color is #5FFA74. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Aiven use?
Aiven uses Inter for body text and Funnel Display for headings. Fonts were detected on https://aiven.io as part of their live design system.
Does Aiven use a light or dark theme?
Aiven's primary site uses a dark color scheme, with a background of #05080F.
Where can I find Aiven's logo?
Aiven's logo is available directly on their site (https://aiven.io). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://aiven.io using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Aiven.
Methodology
Brand data on this page was extracted from https://aiven.io on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Aiven.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "dark",
"fonts": [
{
"family": "Inter",
"role": "body"
},
{
"family": "Geist Mono",
"role": "monospace"
},
{
"family": "Funnel Display",
"role": "display"
}
],
"colors": {
"primary": "#5FFA74",
"secondary": "#B6B7D5",
"accent": "#5FFA74",
"background": "#05080F",
"textPrimary": "#05080F",
"link": "#D6D6E7"
},
"typography": {
"fontFamilies": {
"primary": "Inter",
"heading": "Funnel Display"
},
"fontStacks": {
"heading": [
"Funnel Display",
"sans-serif"
],
"body": [
"ui-sans-serif",
"system-ui",
"sans-serif",
"Apple Color Emoji",
"Segoe UI Emoji",
"Segoe UI Symbol",
"Noto Color Emoji"
],
"paragraph": [
"Geist Mono",
"sans-serif"
]
},
"fontSizes": {
"h1": "96px",
"h2": "48px",
"body": "14px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "3px"
},
"components": {
"buttonPrimary": {
"background": "#5FFA74",
"textColor": "#05080F",
"borderRadius": "33554400px",
"borderRadiusCorners": {
"topLeft": "33554400px",
"topRight": "33554400px",
"bottomRight": "33554400px",
"bottomLeft": "33554400px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "transparent",
"textColor": "#FFFFFF",
"borderColor": "#F4F4F4",
"borderRadius": "33554400px",
"borderRadiusCorners": {
"topLeft": "33554400px",
"topRight": "33554400px",
"bottomRight": "33554400px",
"bottomLeft": "33554400px"
},
"shadow": "none"
}
},
"images": {
"logo": "https://aiven.io/remix-assets/logo-aiven-white-DtXKUo9P.svg",
"favicon": "https://aiven.io/favicons/apple-touch-icon.png",
"ogImage": "https://cdn.sanity.io/images/sczeoy4w/production/d5f6a507675933e76823b9f1ac7317296925f7d1-2400x1260.png?w=1200&h=630&q=80&fit=max&auto=format&dpr=1.5",
"logoHref": "/",
"logoAlt": "Aiven Logo"
},
"__llm_logo_reasoning": {
"selectedIndex": 1,
"reasoning": "Selected #1 because it is visible, medium-sized, located in the header, and links to the homepage. The alt text 'Aiven Logo' matches the brand name.",
"confidence": 0.95,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Get building",
"reasoning": "Button #2 has a vibrant green background (#5FFA74), which is the brand's accent color, and the text 'Get building' is action-oriented, making it the primary CTA."
},
"secondary": {
"index": 13,
"text": "View all events",
"reasoning": "Button #1 has a transparent background, making it less prominent than the primary button. It serves as a secondary action with the text 'View all events'."
},
"confidence": 0.95
},
"personality": {
"tone": "modern",
"energy": "high",
"targetAudience": "tech-savvy professionals and businesses"
},
"designSystem": {
"framework": "tailwind",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 1,
"selectedLogoReasoning": "Selected #1 because it is visible, medium-sized, located in the header, and links to the homepage. The alt text 'Aiven Logo' matches the brand name.",
"confidence": 0.95
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}