# Aiven Brand Identity

A complete profile of **Aiven**'s visual system — colors, typography, components, and personality — extracted from https://aiven.io. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/aiven
- Machine-readable JSON: https://characterquilt.com/branding/aiven.json

## Quick Facts

| Field | Value |
|---|---|
| Primary | #5FFA74 |
| Accent | #5FFA74 |
| Body Font | Inter |
| Heading Font | Funnel Display |

## Color Palette

- primary: #5FFA74
- secondary: #B6B7D5
- accent: #5FFA74
- background: #05080F
- textPrimary: #05080F
- link: #D6D6E7

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Funnel Display — https://fonts.google.com/specimen/Funnel+Display

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- buttonPrimary: background=#5FFA74, textColor=#05080F, borderRadius=33554400px, shadow=none
- buttonSecondary: background=transparent, textColor=#FFFFFF, borderColor=#F4F4F4, borderRadius=33554400px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: tech-savvy professionals and businesses

## Aiven Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Hookdeck Case Study | Scaling Cloud Data Infrastructure with Aiven**
  - Image: 
  - Source: [Hookdeck Case Study](https://aiven.io/case-studies/hookdeck-powers-cloud-data-infrastructure)
- **5 best practices for cloud database management**
  - Image: 
  - Source: [5 best practices](https://aiven.io/blog/5-best-practices-for-cloud-database-management)
- **What's happening in the caching world: Redis, Valkey & DragonFly**
  - Image: 
  - Source: [Caching World](https://aiven.io/podcast/whats-happening-in-the-caching-world-redis-valkey-and-dragonfly)
- **Aiven Blog | Industry News, Insights | Get Informed**
  - Image: 
  - Source: [Aiven Blog](https://aiven.io/blog)
- **Migrate Apache Kafka with MirrorMaker 2**
  - Image: 
  - Source: [Kafka Migration](https://aiven.io/developer/cloudkarafka-aiven-migration)
- **Caching with Aiven for Redis® and Express.js**
  - Image: 
  - Source: [Caching with Aiven](https://aiven.io/blog/caching-with-nodejs-express-and-redis)

## Working with these fonts

Not found on Google Fonts? Instructions for using the fonts (if permitted) can be viewed in the original page content.