AiSDR Brand Identity

A complete profile of AiSDR's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0000EE
• secondary: #626F78
• accent: #321780
• background: #FFFFFF
• textPrimary: #0A1F2F
• link: #0A1F2F

Typography

• primary: Poppins — https://fonts.google.com/specimen/Poppins
• heading: Poppins — https://fonts.google.com/specimen/Poppins

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#321780, textColor=#FFFFFF, borderRadius=40px, shadow=rgba(1, 46, 119, 0.25) 0px 4px 4px 0px, rgba(255, 255, 255, 0.25) 0px 4px 4px 0px inset, rgba(0, 0, 0, 0.25) 0px -4px 4px 0px inset
• buttonSecondary: background=#FFFFFF, textColor=#0A1F2F, borderColor=#0A1F2F, borderRadius=40px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: sales professionals

AiSDR Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• 3 Expert Insights About Cold Calls in Sales | AiSDR
  • Image:
  • Source: Link
• How to Boost Your Cold Email Open Rate by 16.4% | AiSDR
  • Image:
  • Source: Link
• AiSDR Product Spotlight #31 | AiSDR
  • Image:
  • Source: Link
• 3 Expert Insights About Email Writing (July 2024) | AiSDR
  • Image:
  • Source: Link
• AiSDR Product Spotlight #16 | AiSDR
  • Image:
  • Source: Link

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around (pricing, blog, careers).
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Poppins",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#0000EE",
  "secondary": "#626F78",
  "accent": "#321780",
  "background": "#FFFFFF",
  "textPrimary": "#0A1F2F",
  "link": "#0A1F2F"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Poppins",
   "heading": "Poppins"
  },
  "fontStacks": {
   "heading": [
    "Poppins",
    "sans-serif"
   ],
   "body": [
    "Poppins",
    "sans-serif"
   ],
   "paragraph": [
    "Poppins",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "36px",
   "h2": "48px",
   "body": "40px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "20px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#321780",
   "textColor": "#FFFFFF",
   "borderRadius": "40px",
   "borderRadiusCorners": {
    "topLeft": "40px",
    "topRight": "40px",
    "bottomRight": "40px",
    "bottomLeft": "40px"
   },
   "shadow": "rgba(1, 46, 119, 0.25) 0px 4px 4px 0px, rgba(255, 255, 255, 0.25) 0px 4px 4px 0px inset, rgba(0, 0, 0, 0.25) 0px -4px 4px 0px inset"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#0A1F2F",
   "borderColor": "#0A1F2F",
   "borderRadius": "40px",
   "borderRadiusCorners": {
    "topLeft": "40px",
    "topRight": "40px",
    "bottomRight": "40px",
    "bottomLeft": "40px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn-ilekgef.nitrocdn.com/fGayNeMxmdMQRkMOmQPtyEVIQqXOPItn/assets/images/optimized/rev-142092a/aisdr.com/wp-content/uploads/2023/08/logo-1.svg",
  "favicon": "https://cdn-ilekgef.nitrocdn.com/fGayNeMxmdMQRkMOmQPtyEVIQqXOPItn/assets/images/optimized/rev-142092a/aisdr.com/wp-content/uploads/2023/08/cropped-AiSDR-icon-2-32x32.png",
  "ogImage": "https://aisdr.com/wp-content/uploads/2025/10/Fb_li-Ads-18.png"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "sales professionals"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 }
}