Airwork Brand Identity

A complete profile of Airwork's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #FFF5EB
• secondary: #8081A4
• accent: #F75C5C
• background: #FFFFFF
• textPrimary: #F75C5C
• link: #F75C5C

Typography

• primary: Work Sans — https://fonts.google.com/specimen/Work+Sans
• heading: Work Sans — https://fonts.google.com/specimen/Work+Sans

Visual Assets

• Favicon:

UI Components

• input: background=#FFFFFF, textColor=#333333, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#F75C5C, textColor=#FFFFFF, borderColor=#F75C5C, borderRadius=10px, shadow=rgba(247, 92, 92, 0.3) 0px 7px 32px 0px
• buttonSecondary: background=#FFFFFF, textColor=#464646, borderColor=#464646, borderRadius=8px, shadow=rgba(21, 24, 45, 0.5) 3px 3px 0px 0px

Brand Personality

Tone: modern · Energy: medium · Audience: businesses seeking labor solutions

Airwork Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• About us
  • Image:
  • Source: https://www.airworkhq.com/about-us
• About us
  • Image:
  • Source: https://www.airworkhq.com/about-us
• Airwork - The ultimate guide to running blue collar work trials
  • Image:
  • Source: https://www.airworkhq.com/blog/the-ultimate-guide-to-running-blue-collar-work-trials
• Airwork - Work shifts on your own schedule
  • Image:
  • Source: https://www.airworkhq.com/workers
• Airwork - Work shifts on your own schedule
  • Image:
  • Source: https://www.airworkhq.com/workers
• Airwork - Work shifts on your own schedule
  • Image:
  • Source: https://www.airworkhq.com/workers

Working with these fonts

Not found on Google Fonts? Suggested flow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Work Sans",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#FFF5EB",
  "secondary": "#8081A4",
  "accent": "#F75C5C",
  "background": "#FFFFFF",
  "textPrimary": "#F75C5C",
  "link": "#F75C5C"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Work Sans",
   "heading": "Work Sans"
  },
  "fontStacks": {
   "heading": [
    "Work Sans",
    "sans-serif"
   ],
   "body": [
    "Work Sans",
    "sans-serif"
   ],
   "paragraph": [
    "Work Sans",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "80px",
   "h2": "32px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 8,
  "borderRadius": "0px"
 },
 "components": {
  "input": {
   "background": "#FFFFFF",
   "textColor": "#333333",
   "borderColor": null,
   "borderRadius": "0px",
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#F75C5C",
   "textColor": "#FFFFFF",
   "borderColor": "#F75C5C",
   "borderRadius": "10px",
   "shadow": "rgba(247, 92, 92, 0.3) 0px 7px 32px 0px"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#464646",
   "borderColor": "#464646",
   "borderRadius": "8px",
   "shadow": "rgba(21, 24, 45, 0.5) 3px 3px 0px 0px"
  }
 },
 "images": {
  "favicon": "https://cdn.prod.website-files.com/62d3127c482ac9a3bd0ddeb1/660184fc20ee3d30a2bdd333_Flat%20Logo%2032x32.png",
  "ogImage": null
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "businesses seeking labor solutions"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}