Airwallex Brand Identity

A complete profile of Airwallex's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #612FFF
• secondary: #7043FF
• accent: #A0A7B1
• background: #FFFFFF
• textPrimary: #1A1D21
• link: #A0A7B1

Typography

• primary: AxLLCircular — https://fonts.google.com/specimen/AxLLCircular
• heading: AxLLCircular — https://fonts.google.com/specimen/AxLLCircular

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

Airwallex Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• 20240913-EMEA-UK-IdeasFest Flower Crown Station
  • Image:
  • Source: IdeasFest Flower Station
• Business Blog & Latest News - Page 9 | Airwallex US
  • Image:
  • Source: Blog Page 9
• What is Spend Management? Process and Benefits | Airwallex US
  • Image:
  • Source: Spend Management Article
• With Agentic AI, Your Finance Ops Will Never Look The Same Again. | Airwallex CA
  • Image:
  • Source: AI Finance Operations
• Business Blog & Latest News | Airwallex NZ
  • Image:
  • Source: NZ Blog
• 20241023-HKSEA-HK-Coffee Series #5 eCom ZH
  • Image:
  • Source: Coffee Series Event

Working with these fonts

Not found on Google Fonts? Steps to follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around to capture font URLs.
4. Download the font files locally.
5. Copy the matching @font-face declarations from the CSS.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    { "family": "AxLLCircular", "role": "body" },
    { "family": "Helvetica", "role": "body" },
    { "family": "Arial", "role": "body" }
  ],
  "colors": {
    "primary": "#612FFF",
    "secondary": "#7043FF",
    "accent": "#A0A7B1",
    "background": "#FFFFFF",
    "textPrimary": "#1A1D21",
    "link": "#A0A7B1"
  },
  "typography": {
    "fontFamilies": {
      "primary": "AxLLCircular",
      "heading": "AxLLCircular"
    },
    "fontStacks": {
      "heading": [
        "AxLLCircular",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "AxLLCircular",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "AxLLCircular",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": null,
    "ogImage": null
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}