llms.txt

Airtable Brand Identity

A complete profile of Airtable's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #505764
Accent #181D26
Body Font Haas
Heading Font Haas

Color Palette

Typography

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals and enterprises

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Haas",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#505764",
  "secondary": "#8E949D",
  "accent": "#181D26",
  "background": "#F8FAFC",
  "textPrimary": "#181D26",
  "link": "#F0F6FF"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Haas",
   "heading": "Haas"
  },
  "fontStacks": {
   "heading": [
    "Haas",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "Oxygen",
    "Ubuntu",
    "Cantarell",
    "Fira Sans",
    "Droid Sans",
    "Helvetica Neue",
    "sans-serif"
   ],
   "body": [
    "Haas",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "Oxygen",
    "Ubuntu",
    "Cantarell",
    "Fira Sans",
    "Droid Sans",
    "Helvetica Neue",
    "sans-serif"
   ],
   "paragraph": [
    "Haas",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "Oxygen",
    "Ubuntu",
    "Cantarell",
    "Fira Sans",
    "Droid Sans",
    "Helvetica Neue",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "48px",
   "h2": "14px",
   "body": "14px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "12px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#181D26",
   "textColor": "#FFFFFF",
   "borderColor": "#181D26",
   "borderRadius": "12px",
   "shadow": "rgba(0, 0, 0, 0.32) 0px 0px 1px 0px, rgba(0, 0, 0, 0.08) 0px 0px 2px 0px, rgba(45, 127, 249, 0.28) 0px 1px 3px 0px, rgba(0, 0, 0, 0.06) 0px 0px 0px 0.5px inset"
  },
  "buttonSecondary": {
   "background": "transparent",
   "textColor": "#181D26",
   "borderColor": "#181D26",
   "borderRadius": "12px",
   "shadow": "rgba(0, 0, 0, 0.32) 0px 0px 1px 0px, rgba(0, 0, 0, 0.08) 0px 0px 2px 0px, rgba(0, 0, 0, 0.08) 0px 1px 3px 0px, rgba(1, 20, 53, 0.12) 0px 0px 0px 1px inset"
  }
 },
 "images": {
  "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22100%25%22%20height%3D%22100%25%22%20style%3D%22shape-rendering%3AgeometricPrecision%22%20viewBox%3D%220%200%20200%20170%22%3E%3Cpath%20fill%3D%22%23181D26%22%20d%3D%22M90.039%2012.367%2024.079%2039.66c-3.667%201.519-3.63%206.729.062%208.192l66.235%2026.266a24.58%2024.58%200%200%200%2018.12%200l66.236-26.266c3.69-1.463%203.729-6.673.06-8.191l-65.958-27.294a24.58%2024.58%200%200%200-18.795%200M105.312%2088.46v65.617c0%203.12%203.147%205.258%206.048%204.108l73.806-28.648a4.42%204.42%200%200%200%202.79-4.108V59.813c0-3.121-3.147-5.258-6.048-4.108l-73.806%2028.648a4.42%204.42%200%200%200-2.79%204.108M88.078%2091.846l-21.904%2010.576-2.224%201.075-46.238%2022.155c-2.93%201.414-6.672-.722-6.672-3.978V60.088c0-1.178.604-2.195%201.414-2.96a5%205%200%200%201%201.12-.84c1.104-.663%202.68-.84%204.02-.31L87.71%2083.76c3.564%201.414%203.844%206.408.368%208.087%22%20style%3D%22fill%3A%20rgb(24%2C%2029%2C%2038)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22%23181D26%22%20d%3D%22m88.078%2091.846-21.904%2010.576-53.72-45.295a5%205%200%200%201%201.12-.839c1.104-.663%202.68-.84%204.02-.31L87.71%2083.76c3.564%201.414%203.844%206.408.368%208.087%22%20style%3D%22fill%3A%20rgb(24%2C%2029%2C%2038)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
  "favicon": "https://www.airtable.com/favicon.ico",
  "ogImage": "https://www.airtable.com/images/airtable-seo.jpg"
 }
}