Airtable Brand: Colors, Fonts, Logo & Visual Identity
Airtable Brand Identity
A complete profile of Airtable's visual system — colors, typography, components, and personality — extracted from https://airtable.com. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://airtable.com.
| Color | Hex Code | RGB |
|---|---|---|
| Primary | #505764 | rgb(80, 87, 100) |
| Secondary | #8E949D | rgb(142, 148, 157) |
| Accent | #181D26 | rgb(24, 29, 38) |
| Background | #F8FAFC | rgb(248, 250, 252) |
| Text Primary | #181D26 | rgb(24, 29, 38) |
| Link | #F0F6FF | rgb(240, 246, 255) |
Typography
Primary Font: Haas
Heading Font: Haas
Each font links to its Google Fonts page where available.
Visual Assets
%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22%23181D26%22%20d%3D%22m88.078%2091.846-21.904%2010.576-53.72-45.295a5%205%200%200%201%201.12-.839c1.104-.663%202.68-.84%204.02-.31L87.71%2083.76c3.564%201.414%203.844%206.408.368%208.087%22%20style%3D%22fill%3A%20rgb(24%2C%2029%2C%2038)%20!important%3B%22%2F%3E%3C%2Fsvg%3E)
UI Components
Live previews rendered using Airtable's actual button styles.
Button Primary
- Background: #181D26
- Text Color: #FFFFFF
- Border Color: #181D26
- Border Radius: 12px
- Shadow: rgba(0, 0, 0, 0.32) 0px 0px 1px 0px, rgba(0, 0, 0, 0.08) 0px 0px 2px 0px, rgba(45, 127, 249, 0.28) 0px 1px 3px 0px, rgba(0, 0, 0, 0.06) 0px 0px 0px 0.5px inset
Button Secondary
- Background: transparent
- Text Color: #181D26
- Border Color: #181D26
- Border Radius: 12px
- Shadow: rgba(0, 0, 0, 0.32) 0px 0px 1px 0px, rgba(0, 0, 0, 0.08) 0px 0px 2px 0px, rgba(0, 0, 0, 0.08) 0px 1px 3px 0px, rgba(1, 20, 53, 0.12) 0px 0px 0px 1px inset
Brand Personality
- Tone: modern
- Energy: medium
- Audience: business professionals and enterprises
Airtable Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Brand Assets Images
- Source: blog.airtable.com
- Source: airtable.com
- Source: blog.airtable.com
- Source: community.airtable.com
- Source: blog.airtable.com
- Source: airtable.com
Frequently Asked Questions
What is Airtable's primary brand color?
Airtable's primary brand color is #505764. It anchors the visual identity across their website, product UI, and marketing materials.What accent color does Airtable use?
Airtable uses #181D26 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.What font does Airtable use?
Airtable uses Haas as the primary typeface across body and headings.Does Airtable use a light or dark theme?
Airtable's primary site uses a light color scheme, with a background of #F8FAFC.Where can I find Airtable's logo?
Airtable's logo is available directly on their site (https://airtable.com). The current logo URL is included in the machine-readable JSON profile linked above.How was this brand profile generated?
This profile was extracted from https://airtable.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Airtable.
Methodology
Brand data on this page was extracted from https://airtable.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.