# Airtable Brand Identity

A complete profile of **Airtable**'s visual system — colors, typography, components, and personality — extracted from https://airtable.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/airtable
- Machine-readable JSON: https://characterquilt.com/branding/airtable.json
- Per-page llms.txt: https://characterquilt.com/branding/airtable/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #505764 |
| Accent | #181D26 |
| Body Font | Haas |
| Heading Font | Haas |

## Color Palette

- primary: #505764
- secondary: #8E949D
- accent: #181D26
- background: #F8FAFC
- textPrimary: #181D26
- link: #F0F6FF

## Typography

- primary: Haas — https://fonts.google.com/specimen/Haas
- heading: Haas — https://fonts.google.com/specimen/Haas

## Visual Assets

- Logo: %20!important%3B%22%2F%3E%3Cpath%20fill%3D%22%23181D26%22%20d%3D%22m88.078%2091.846-21.904%2010.576-53.72-45.295a5%205%200%200%201%201.12-.839c1.104-.663%202.68-.84%204.02-.31L87.71%2083.76c3.564%201.414%203.844%206.408.368%208.087%22%20style%3D%22fill%3A%20rgb(24%2C%2029%2C%2038)%20!important%3B%22%2F%3E%3C%2Fsvg%3E)
- Favicon: 
- Social card (og:image):

## UI Components

- buttonPrimary: background=#181D26, textColor=#FFFFFF, borderColor=#181D26, borderRadius=12px, shadow=rgba(0, 0, 0, 0.32) 0px 0px 1px 0px, rgba(0, 0, 0, 0.08) 0px 0px 2px 0px, rgba(45, 127, 249, 0.28) 0px 1px 3px 0px, rgba(0, 0, 0, 0.06) 0px 0px 0px 0.5px inset
- buttonSecondary: background=transparent, textColor=#181D26, borderColor=#181D26, borderRadius=12px, shadow=rgba(0, 0, 0, 0.32) 0px 0px 1px 0px, rgba(0, 0, 0, 0.08) 0px 0px 2px 0px, rgba(0, 0, 0, 0.08) 0px 1px 3px 0px, rgba(1, 20, 53, 0.12) 0px 0px 0px 1px inset

## Brand Personality

Tone: modern · Energy: medium · Audience: business professionals and enterprises

## Airtable Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Top 5 Content Creation Templates for Teams | Airtable Blog**
  - Image: 
  - Source: [Link](https://blog.airtable.com/5-essential-templates-for-content-teams/)
- **Free Growth Experiments Template - Airtable**
  - Image: 
  - Source: [Link](https://www.airtable.com/templates/growth-experiments/expqcJBnIeWOvxJX0)
- **Build your own custom blog CMS with Airtable and GatsbyJS**
  - Image: 
  - Source: [Link](https://blog.airtable.com/build-your-own-custom-blog-cms-with-airtable-and-gatsbyjs/)
- **Zapier <> Airtable Search Formula | Airtable Community**
  - Image: 
  - Source: [Link](https://community.airtable.com/formulas-10/zapier-airtable-search-formula-36298)
- **Food Blogging Summit Teaches Airtable Tips | Airtable Blog**
  - Image: 
  - Source: [Link](https://blog.airtable.com/new-food-blogging-conference-teaches-airtable-tips/)
- **Enterprise services for transformation at scale - Airtable**
  - Image: 
  - Source: [Link](https://www.airtable.com/services)