Airbyte Brand Identity

A complete profile of Airbyte's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #5653D9
• secondary: #707089
• accent: #5653D9
• background: #FFFFFF
• textPrimary: #07072B
• link: #07072B

Typography

• primary: Jakarta Sans Plus — https://fonts.google.com/specimen/Jakarta+Sans+Plus
• heading: Jakarta Sans Plus — https://fonts.google.com/specimen/Jakarta+Sans+Plus

Visual Assets

• Logo:
• Favicon:
• Social card (og:image): .png)

UI Components

• buttonPrimary: background=#5653D9, textColor=#FFFFFF, borderColor=#5653D9, borderRadius=4px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#07072B, borderRadius=0px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: developers and data engineers

Airbyte Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Data Activation: Sending Insights Back to the Source | Airbyte
  • Image:
  • Source: https://airbyte.com/blog/data-activation
• Ink-credible Data People: Airbyte Blog Guest Author Madison Mae | Airbyte
  • Image:
  • Source: https://airbyte.com/blog/ink-credible-data-people-airbyte-blog-guest-author-madison-mae
• Agent Connectors
  • Image:
  • Source: https://airbyte.com/agent-connectors
• Blog Posts by Madison Schott | Airbyte
  • Image:
  • Source: https://airbyte.com/blog-authors/madison-schott
• Data Nets: The Rise of the AI-first Data Stack | Airbyte
  • Image:
  • Source: https://airbyte.com/blog/data-nets
• Blog Posts by Karen Bajza-Terlouw | Airbyte
  • Image:
  • Source: https://airbyte.com/blog-authors/karen-bajza-terlouw

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Jakarta Sans Plus",
      "role": "body"
    },
    {
      "family": "Generalsans",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#5653D9",
    "secondary": "#707089",
    "accent": "#5653D9",
    "background": "#FFFFFF",
    "textPrimary": "#07072B",
    "link": "#07072B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Jakarta Sans Plus",
      "heading": "Jakarta Sans Plus"
    },
    "fontStacks": {
      "heading": [
        "Generalsans",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Jakarta Sans Plus",
        "sans-serif"
      ],
      "paragraph": [
        "Jakarta Sans Plus",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "52.8px",
      "h2": "48px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#5653D9",
      "textColor": "#FFFFFF",
      "borderColor": "#5653D9",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#07072B",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/687b2d16145b3601a227c537/68a7061f07820fd15f4131fd_airbyte_logo_fullcolor.svg",
    "favicon": "https://cdn.prod.website-files.com/687b2d16145b3601a227c537/687b2d16145b3601a227c712_airbyte_favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/687b2d16145b3601a227c537/687b2d16145b3601a227d8a2_opengraph%20(3).png"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "developers and data engineers"
  }
}