Airbnb Brand Identity

A complete profile of Airbnb's visual system — colors, typography, components, and personality — extracted from http://airbnb.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://airbnb.com.

• primary: #FF385C (rgb(255, 56, 92))
• secondary: #EAF3FD (rgb(234, 243, 253))
• accent: #224CA4 (rgb(34, 76, 164))
• background: #FFFFFF (rgb(255, 255, 255))
• textPrimary: #222222 (rgb(34, 34, 34))
• link: #224CA4 (rgb(34, 76, 164))

Typography

Each font links to its Google Fonts page where available.

• primary: Airbnb Cereal VF
• heading: Circular
  Google Fonts →
  Circular →

Airbnb Cereal VF, Circular, -apple-system, BlinkMacSystemFont, Roboto, Helvetica Neue, sans-serif

Visual Assets

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Brand Personality

• Tone: modern
• Energy: medium
• Audience: travelers and hosts

Frequently Asked Questions

1. What is Airbnb's primary brand color?
   Airbnb's primary brand color is #FF385C. It anchors the visual identity across their website, product UI, and marketing materials.
2. What accent color does Airbnb use?
   Airbnb uses #224CA4 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
3. What font does Airbnb use?
   Airbnb uses Airbnb Cereal VF for body text and Circular for headings. Fonts were detected on http://airbnb.com as part of their live design system.
4. Does Airbnb use a light or dark theme?
   Airbnb's primary site uses a light color scheme, with a background of #FFFFFF.
5. Where can I find Airbnb's logo?
   Airbnb's logo is available directly on their site (http://airbnb.com).
6. How was this brand profile generated?
   This profile was extracted from http://airbnb.com using the Firecrawl branding extraction API.