# Air Brand Identity

A complete profile of **Air**'s visual system — colors, typography, components, and personality — extracted from [https://air.inc/](https://air.inc/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://air.inc/.

- **Primary**: #11335F  
- **Secondary**: #E5EDFA  
- **Accent**: #13396A  
- **Background**: #1B1B1B  
- **Text Primary**: #13396A  
- **Link**: #13396A

## Typography

Each font links to its Google Fonts page where available.

- **Primary**: Control  
  [Google Fonts →](https://fonts.google.com/specimen/Control)  
- **Heading**: Control Compressed  
  [Google Fonts →](https://fonts.google.com/specimen/Control+Compressed)

## Visual Assets

%20!important%3B%20stroke-width%3A%2067px%20!important%3B%20stroke-linecap%3A%20round%20!important%3B%22%2F%3E%3Ccircle%20cx%3D%22812.36%22%20cy%3D%22154.14%22%20r%3D%2248.28%22%20style%3D%22fill%3A%20rgb(27%2C%2027%2C%2027)%20!important%3B%22%2F%3E%3C%2Fsvg%3E)  
**Logo**  
  
**Favicon**  
  
**Social Card**

## UI Components

Live previews rendered using Air's actual button styles.

- **Input**:  
  - background: #F5F5F5  
  - textColor: #1B1B1B  
  - borderColor: #11335F  
  - borderRadius: 4px  
  - shadow: none

- **Button Primary**:  
  - background: #13396A  
  - textColor: #000000  
  - borderColor: #FFFFFF  
  - borderRadius: 8px  
  - shadow: none

- **Button Secondary**:  
  - background: #FFFFFF  
  - textColor: #1B1B1B  
  - borderColor: #000000  
  - borderRadius: 8px  
  - shadow: none

## Brand Personality

- **Tone**: modern  
- **Energy**: medium  
- **Audience**: creative professionals

## Air Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

**Image Source**: [a.storyblok.com](https://a.storyblok.com/f/338771/2976x1536/bd114c3272/creativebreatherblog.png)  
**Source**: [air.inc](https://air.inc/resources/the-creative-breather-october-25)

**Image Source**: [a.storyblok.com](https://a.storyblok.com/f/338771/3840x2880/e8db1769c8/dropbox-protest.webp)  
**Source**: [air.inc](https://air.inc/resources/air-4)

**Image Source**: [a.storyblok.com](https://a.storyblok.com/f/338771/3840x1663/db9d23ec57/blog-hero.webp/m/1200x630)  
**Source**: [air.inc](https://air.inc/resources/video-intelligence)

**Image Source**: [a.storyblok.com](https://a.storyblok.com/f/338771/1698x1698/b3918a85ef/creative-intelligence.png/m/3840x0/filters:quality(80):format(webp))  
**Source**: [air.inc](https://air.inc/resources/julian-cohen-johannes-leonardo)

**Image Source**: [a.storyblok.com](https://a.storyblok.com/f/338771/2000x1000/921fbd4c0b/beautiful-destinations-blog-preview.png/m/2880x0/filters:format(webp):quality(80))  
**Source**: [air.inc](https://air.inc/resources/customer-stories-beautiful-destination)

**Image Source**: [a.storyblok.com](https://a.storyblok.com/f/338771/1432x2000/5cce634bd1/isolatedbag.png/m/3840x5760/filters:quality(80):format(webp))  
**Source**: [air.inc](https://air.inc/zoltair)

## Frequently Asked Questions

- **What is Air's primary brand color?**  
  Air's primary brand color is #11335F. It anchors the visual identity across their website, product UI, and marketing materials.

- **What accent color does Air use?**  
  Air uses #13396A as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

- **What font does Air use?**  
  Air uses Control for body text and Control Compressed for headings. Fonts were detected on https://air.inc/ as part of their live design system.

- **Does Air use a light or dark theme?**  
  Air's primary site uses a dark color scheme, with a background of #1B1B1B.

- **Where can I find Air's logo?**  
  Air's logo is available directly on their site (https://air.inc/). The current logo URL is included in the machine-readable JSON profile linked above.

- **How was this brand profile generated?**  
  This profile was extracted from https://air.inc/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Air.

## Methodology

Brand data on this page was extracted from [https://air.inc/](https://air.inc/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.