AiPrise Brand Identity

A complete profile of AiPrise's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #5251FD
• secondary: #1863DC
• accent: #5251FD
• background: #FFFFFF
• textPrimary: #03045F
• link: #03045F

Typography

• primary: Satoshi — https://fonts.google.com/specimen/Satoshi
• heading: Dm Sans — https://fonts.google.com/specimen/Dm+Sans

Visual Assets

• Logo:
• Favicon:

UI Components

• input: background=#FFFFFD, textColor=#333333, borderColor=#E4E0D9, borderRadius=160px, shadow=none
• buttonPrimary: background=#5251FD, textColor=#FFFFFF, borderRadius=160px, shadow=rgba(82, 81, 253, 0.45) 0px 10px 32.7px 5px
• buttonSecondary: background=#FDFDFC, textColor=#5251FD, borderColor=#F0EEEA, borderRadius=100px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: businesses and individuals seeking verification services

AiPrise Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Maximizing Global Business Verification

  Source: https://www.aiprise.com/blog/global-business-verification

• Blogs

  Source: https://www.aiprise.com/blog?205e3382_page=9

• Announcing our 2M raise

  Source: https://www.aiprise.com/blog/announcing-our-2m-raise

• Blogs

  Source: https://www.aiprise.com/blog

• Understanding Your Customers - 3 Simple Steps to KYC

  Source: https://www.aiprise.com/blog/understanding-know-your-customer

• Blogs

  Source: https://www.aiprise.com/blog

Working with these fonts

Not found on Google Fonts?

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Satoshi",
   "role": "body"
  },
  {
   "family": "Dm Sans",
   "role": "heading"
  },
  {
   "family": "Fontspring CF",
   "role": "unknown"
  },
  {
   "family": "Articulat",
   "role": "unknown"
  },
  {
   "family": "Roboto",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#5251FD",
  "secondary": "#1863DC",
  "accent": "#5251FD",
  "background": "#FFFFFF",
  "textPrimary": "#03045F",
  "link": "#03045F"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Satoshi",
   "heading": "Dm Sans"
  },
  "fontStacks": {
   "heading": [
    "Articulat",
    "Arial",
    "sans-serif"
   ],
   "body": [
    "Satoshi",
    "Arial",
    "sans-serif"
   ],
   "paragraph": [
    "Satoshi",
    "Arial",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "60px",
   "h2": "40px",
   "body": "18px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "16px"
 },
 "components": {
  "input": {
   "background": "#FFFFFD",
   "textColor": "#333333",
   "borderColor": "#E4E0D9",
   "borderRadius": "160px",
   "borderRadiusCorners": {
    "topLeft": "160px",
    "topRight": "160px",
    "bottomRight": "160px",
    "bottomLeft": "160px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#5251FD",
   "textColor": "#FFFFFF",
   "borderRadius": "160px",
   "borderRadiusCorners": {
    "topLeft": "160px",
    "topRight": "160px",
    "bottomRight": "160px",
    "bottomLeft": "160px"
   },
   "shadow": "rgba(82, 81, 253, 0.45) 0px 10px 32.7px 5px"
  },
  "buttonSecondary": {
   "background": "#FDFDFC",
   "textColor": "#5251FD",
   "borderColor": "#F0EEEA",
   "borderRadius": "100px",
   "borderRadiusCorners": {
    "topLeft": "100px",
    "topRight": "100px",
    "bottomRight": "100px",
    "bottomLeft": "100px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/67c03fc304a1deac6d23708b/69447ad8f71ced101e9cf1f5_New%20Homepage.svg",
  "favicon": "https://cdn.prod.website-files.com/67c03fc304a1deac6d23708b/67f362c2f0f49490e8c2fcdd_Frame%2013761.svg",
  "ogImage": null
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "businesses and individuals seeking verification services"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}