Aidy Brand Identity

A complete profile of Aidy's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #4B3EF0
• accent: #4B3EF0
• background: #FFFFFF
• textPrimary: #575757
• link: #0000EE

Typography

• primary: Satoshi — https://fonts.google.com/specimen/Satoshi
• heading: Satoshi — https://fonts.google.com/specimen/Satoshi

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#4B3EF0, textColor=#0000EE, borderRadius=10px, shadow=rgba(75, 68, 236, 0.6) 0px 0px 0px 0px
• buttonSecondary: background=#F5F4ED, textColor=#0000EE, borderRadius=10px, shadow=rgba(75, 68, 236, 0.6) 0px 0px 0px 0px

Brand Personality

Tone: professional · Energy: medium · Audience: Individuals with Crohn's & Colitis

Aidy Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Aidy - Crohn's & Colitis Support
  • Image:
  • Source: Aidy HQ
• Aidy - Crohn's & Colitis Support
  • Image:
  • Source: Aidy HQ
• Reading Your Pathology Report - Aidy - IBD Tracking App
  • Image:
  • Source: Aidy Learning
• Pouchitis & Cuffitis - Aidy - IBD Tracking App
  • Image:
  • Source: Aidy Learning
• Aidy - Crohn's & Colitis Support
  • Image:
  • Source: Aidy HQ
• Aidy - Crohn's & Colitis Support
  • Image:
  • Source: Aidy HQ

Working with these fonts

Not found on Google Fonts? Here’s a suggested flow:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and check specific routes for weights.
4. For each captured font URL: right-click → Save As.
5. View the page's CSS for font declarations and adjust the source path.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Satoshi",
   "role": "body"
  },
  {
   "family": "Inter",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#4B3EF0",
  "accent": "#4B3EF0",
  "background": "#FFFFFF",
  "textPrimary": "#575757",
  "link": "#0000EE"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Satoshi",
   "heading": "Satoshi"
  },
  "fontStacks": {
   "heading": [
    "sans-serif"
   ],
   "body": [
    "sans-serif"
   ],
   "paragraph": [
    "Satoshi",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "12px",
   "h2": "40px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#4B3EF0",
   "textColor": "#0000EE",
   "borderRadius": "10px",
   "borderRadiusCorners": {
    "topLeft": "10px",
    "topRight": "10px",
    "bottomRight": "10px",
    "bottomLeft": "10px"
   },
   "shadow": "rgba(75, 68, 236, 0.6) 0px 0px 0px 0px"
  },
  "buttonSecondary": {
   "background": "#F5F4ED",
   "textColor": "#0000EE",
   "borderRadius": "10px",
   "borderRadiusCorners": {
    "topLeft": "10px",
    "topRight": "10px",
    "bottomRight": "10px",
    "bottomLeft": "10px"
   },
   "shadow": "rgba(75, 68, 236, 0.6) 0px 0px 0px 0px"
  }
 },
 "images": {
  "logo": "https://framerusercontent.com/images/GxysKcCKNMrDRTvcOyv6iyq02rE.svg?width=255&height=90",
  "favicon": "https://framerusercontent.com/images/VtCpKvBO6AyJGLxSyHgymelbGIA.png",
  "ogImage": null,
  "logoHref": "./"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "Individuals with Crohn's & Colitis"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}