# &AI Brand Identity

A complete profile of **&AI**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field       | Value     |
|-------------|-----------|
| Primary     | #5B554A   |
| Accent      | #0C0B09   |
| Body Font   | Geist     |
| Heading Font | Geist    |

## Color Palette

- primary: #5B554A
- secondary: #47A8B8
- accent: #0C0B09
- background: #F2EFE9
- textPrimary: #000000
- link: #DCD6CB

## Typography

- primary: Geist — https://fonts.google.com/specimen/Geist
- heading: Geist — https://fonts.google.com/specimen/Geist

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- buttonPrimary: background=#0C0B09, textColor=#FFFFFF, borderRadius=33554400px, shadow=none
- buttonSecondary: background=#C4D8DC, textColor=#2A2823, borderColor=#5B554A, borderRadius=33554400px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: legal professionals and patent experts

## &AI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Insights**  
    
  Source: [Link](https://tryandai.com/blog)
- **Ben Herbert Joins the &AI Advisory Board**  
    
  Source: [Link](https://www.tryandai.com/blog/ben-herbert-advisory-board)
- **How to Evaluate AI for Patent Work**  
    
  Source: [Link](https://tryandai.com/blog/how-to-evaluate-ai-for-patent-work)

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Geist",
   "role": "body"
  },
  {
   "family": "Geist Mono",
   "role": "monospace"
  },
  {
   "family": "martina",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#5B554A",
  "secondary": "#47A8B8",
  "accent": "#0C0B09",
  "background": "#F2EFE9",
  "textPrimary": "#000000",
  "link": "#DCD6CB"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Geist",
   "heading": "Geist"
  },
  "fontStacks": {
   "heading": [
    "Geist"
   ],
   "body": [
    "Geist"
   ],
   "paragraph": [
    "Geist"
   ]
  },
  "fontSizes": {
   "h1": "72px",
   "h2": "48px",
   "body": "18px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#0C0B09",
   "textColor": "#FFFFFF",
   "borderRadius": "33554400px",
   "borderRadiusCorners": {
    "topLeft": "33554400px",
    "topRight": "33554400px",
    "bottomRight": "33554400px",
    "bottomLeft": "33554400px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#C4D8DC",
   "textColor": "#2A2823",
   "borderColor": "#5B554A",
   "borderRadius": "33554400px",
   "borderRadiusCorners": {
    "topLeft": "33554400px",
    "topRight": "33554400px",
    "bottomRight": "33554400px",
    "bottomLeft": "33554400px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://www.tryandai.com/_next/image?url=%2Flogo-off-black.png&w=256&q=75&dpl=dpl_5p7txRrSYmg5YqAEhQD3bDUgefzW",
  "favicon": "https://www.tryandai.com/favicon.ico?favicon.0f2u43-bw84p1.ico?dpl=dpl_5p7txRrSYmg5YqAEhQD3bDUgefzW",
  "ogImage": "https://tryandai.com/Logo-Design-Full-Color-Black.png",
  "logoHref": "/",
  "logoAlt": "&AI"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "legal professionals and patent experts"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 }
}
```