Agora Brand Identity

A complete profile of Agora's visual system — colors, typography, components, and personality — extracted from https://www.agora.xyz. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #6B7280
• secondary: #9CA3AF
• accent: #2563EB
• background: #FAFAF9
• textPrimary: #57534E
• link: #2563EB

Typography

• primary: Roboto — https://fonts.google.com/specimen/Roboto
• heading: Roboto — https://fonts.google.com/specimen/Roboto

Visual Assets

• Logo: https://www.agora.xyz/assets/agora-logo-circle.svg
• Favicon: https://www.agora.xyz/favicon/favicon.ico
• Social card (og:image): https://agora.xyz/assets/agora-og-image.jpg

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy individuals interested in blockchain governance

Agora Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Great Onchain Governance - Agora
  • Image: https://www.agora.xyz/assets/placeholder.png
  • Source: https://www.agora.xyz/
• Boardroom joins Agora
  • Image: https://www.agora.xyz/assets/blog/boardroom.png
  • Source: https://www.agora.xyz/blogs/6-boardroom-acquisition
• Careers - Agora
  • Image: https://agora.xyz/assets/agora-og-image.jpg
  • Source: https://www.agora.xyz/jobs
• Great Onchain Governance - Agora
  • Image: https://www.agora.xyz/assets/treeWithLeaves/leaves2.png
  • Source: https://www.agora.xyz/
• Great Onchain Governance - Agora
  • Image: https://www.agora.xyz/assets/reeds/windmill_no_reeds.png
  • Source: https://www.agora.xyz/
• Introducing multichain voting with LayerZero
  • Image: https://i.imgur.com/A1c5uaR.png
  • Source: https://www.agora.xyz/blogs/3-multichain-voting

Working with these fonts

Not found on Google Fonts? Here’s a workflow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extensions: woff2, woff, ttf, otf).
3. Hard-reload the page and navigate through different sections — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Adjust each src: url(...) to point to your local file path.

Programmatic alternative: use Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. Adjust the CSS extraction step accordingly.

Only proceed with permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Noto Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#6B7280",
    "secondary": "#9CA3AF",
    "accent": "#2563EB",
    "background": "#FAFAF9",
    "textPrimary": "#57534E",
    "link": "#2563EB"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Roboto"
    },
    "fontStacks": {
      "heading": [
        "Family",
        "serif"
      ],
      "body": [
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "24px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {},
  "images": {
    "logo": "https://www.agora.xyz/assets/agora-logo-circle.svg",
    "favicon": "https://www.agora.xyz/favicon/favicon.ico",
    "ogImage": "https://agora.xyz/assets/agora-og-image.jpg",
    "logoHref": "/",
    "logoAlt": "Agora Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located at the top of the page, links to the homepage, and has an alt text matching the brand 'Agora'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy individuals interested in blockchain governance"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located at the top of the page, links to the homepage, and has an alt text matching the brand 'Agora'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}