# Agency Brand Identity

A complete profile of **Agency**'s visual system — colors, typography, components, and personality — extracted from [https://GetAgency.com](https://getagency.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://GetAgency.com.

| Color       | Hex      | RGB               |
|-------------|----------|-------------------|
| primary     | #CD385D  | rgb(205, 56, 93)  |
| secondary   | #B8304F  | rgb(184, 48, 79)  |
| accent      | #CD385D  | rgb(205, 56, 93)  |
| background  | #F7F7F7  | rgb(247, 247, 247)|
| textPrimary | #2D2D2D  | rgb(45, 45, 45)   |
| link        | #3898EC  | rgb(56, 152, 236) |

## Typography

Each font links to its Google Fonts page where available.

### Fonts

- primary: Poppins [Google Fonts →](https://fonts.google.com/specimen/Poppins)
- heading: Poppins [Google Fonts →](https://fonts.google.com/specimen/Poppins)
  - fallback: Gilroy, Arial, sans-serif

## Visual Assets

## UI Components

Live previews rendered using Agency's actual button styles.

### Button Primary
- Background: #CD385D  
- Text Color: #F7F7F7  
- Border Radius: 8px  
- Shadow: none

### Button Secondary
- Background: #FFFFFF  
- Text Color: #2D2D2D  
- Border Color: #E3E3E3  
- Border Radius: 12px  
- Shadow: none

## Brand Personality

**Tone:** professional  
**Energy:** medium  
**Audience:** businesses seeking cybersecurity solutions

## Agency Brand in the Wild

## Frequently Asked Questions

### What is Agency's primary brand color?
Agency's primary brand color is #CD385D. It anchors the visual identity across their website, product UI, and marketing materials.

### What font does Agency use?
Agency uses Poppins as the primary typeface across body and headings.

### Does Agency use a light or dark theme?
Agency's primary site uses a light color scheme, with a background of #F7F7F7.

### Where can I find Agency's logo?
Agency's logo is available directly on their site (https://GetAgency.com). The current logo URL is included in the machine-readable JSON profile linked above.

### How was this brand profile generated?
This profile was extracted from https://GetAgency.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Agency.

## Methodology

Brand data on this page was extracted from [https://GetAgency.com](https://getagency.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Poppins",
      "role": "body"
    },
    {
      "family": "Gilroy",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#CD385D",
    "secondary": "#B8304F",
    "accent": "#CD385D",
    "background": "#F7F7F7",
    "textPrimary": "#2D2D2D",
    "link": "#3898EC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Gilroy",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Poppins",
        "sans-serif"
      ],
      "paragraph": [
        "Poppins",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "32px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#CD385D",
      "textColor": "#F7F7F7",
      "borderRadius": "8px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#2D2D2D",
      "borderColor": "#E3E3E3",
      "borderRadius": "12px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://getagency.com/images/logo.svg",
    "favicon": "https://getagency.com/images/favicon.jpg",
    "ogImage": "https://getagency.com/images/og-image.png"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses seeking cybersecurity solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  }
}
```