Aftercare Brand Identity

A complete profile of Aftercare's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #F77171
• accent: #F8C954
• background: #E7E5E4
• textPrimary: #44403C
• link: #F8C954

Typography

• primary: Garet Book — https://fonts.google.com/specimen/Garet+Book
• heading: DM Serif Display — https://fonts.google.com/specimen/DM+Serif+Display

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#F77171, textColor=#FFFFFF, borderRadius=200px, shadow=none
• buttonSecondary: background=#F8C954, textColor=#FFFFFF, borderRadius=200px, shadow=none

Brand Personality

Tone: modern · Energy: high · Audience: business professionals seeking AI-enhanced survey tools

Aftercare Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Customer Service Survey Template
  • Image:
  • Source: https://www.getaftercare.com/survey-templates/customer-service
• Survey Questions For The Creative Industry
  • Image:
  • Source: https://www.getaftercare.com/blog/survey-questions-for-the-creative-industry
• Aftercare Blog
  • Image:
  • Source: https://www.getaftercare.com/blog
• Aftercare Blog
  • Image:
  • Source: https://www.getaftercare.com/blog
• How to Use Negative Scoring From Your Surveys: A Step-by-Step Guide
  • Image:
  • Source: https://www.getaftercare.com/blog/how-to-use-negative-scoring
• Questions to Ask in a Family Survey for Teachers
  • Image:
  • Source: https://www.getaftercare.com/blog/questions-to-ask-in-a-family-survey-for-teachers

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {"family": "Garet Book", "role": "body"},
 {"family": "DM Serif Display", "role": "heading"}
 ],
 "colors": {
 "primary": "#F77171",
 "accent": "#F8C954",
 "background": "#E7E5E4",
 "textPrimary": "#44403C",
 "link": "#F8C954"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Garet Book",
 "heading": "DM Serif Display"
 },
 "fontStacks": {
 "heading": ["DM Serif Display", "sans-serif"],
 "body": ["Garet Book", "sans-serif"],
 "paragraph": ["Garet Book", "sans-serif"]
 },
 "fontSizes": {
 "h1": "84px",
 "h2": "24px",
 "body": "16px"
 }
 },
 "spacing": {
 "baseUnit": 8,
 "borderRadius": "0px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#F77171",
 "textColor": "#FFFFFF",
 "borderRadius": "200px",
 "borderRadiusCorners": {
 "topLeft": "200px",
 "topRight": "200px",
 "bottomRight": "200px",
 "bottomLeft": "200px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#F8C954",
 "textColor": "#FFFFFF",
 "borderRadius": "200px",
 "borderRadiusCorners": {
 "topLeft": "200px",
 "topRight": "200px",
 "bottomRight": "200px",
 "bottomLeft": "200px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://cdn.prod.website-files.com/6718312ed5163d13abae2307/6718312ed5163d13abae23f5_Aftercare%20FULL%20Vector%202.svg",
 "favicon": "https://cdn.prod.website-files.com/6718312ed5163d13abae2307/671c3f8f12f8f6085ed5bcd6_Aftercare%20Icon%20Vector%20with%20Buffer_32pixel.png",
 "ogImage": null
 },
 "personality": {
 "tone": "modern",
 "energy": "high",
 "targetAudience": "business professionals seeking AI-enhanced survey tools"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 }
}