Affinity Brand: Colors, Fonts, Logo & Visual Identity
Affinity Brand Identity
A complete profile of Affinity's visual system — colors, typography, components, and personality — extracted from https://itsaffinity.com. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://itsaffinity.com.
| Color | Hex Code | RGB |
|---|---|---|
| primary | #602CD5 | rgb(96, 44, 213) |
| secondary | #432092 | rgb(67, 32, 146) |
| accent | #602CD5 | rgb(96, 44, 213) |
| background | #05020D | rgb(5, 2, 13) |
| textPrimary | #05020D | rgb(5, 2, 13) |
| link | #5025B2 | rgb(80, 37, 178) |
Typography
Each font links to its Google Fonts page where available.
| Role | Font | Google Fonts Link |
|---|---|---|
| primary | Inter | Google Fonts → |
| heading | IBM Plex Sans Hebrew | Google Fonts → |
| unknown | STIX Two Text, sans-serif | Not available |
Visual Assets
UI Components
Live previews rendered using Affinity's actual button styles.
Button Primary
- Background: #602CD5
- Text Color: #FFFFFF
- Border Radius: 8px
- Shadow: rgba(255, 255, 255, 0.2) 0px 1px 0px 0px inset
Button Secondary
- Background: #FFFFFF
- Text Color: #FFFFFF
- Border Radius: 8px
- Shadow: none
Brand Personality
- Tone: professional
- Energy: medium
- Audience: business professionals seeking compliance and learning solutions
Affinity Brand in the Wild
Image: miro.medium.com
Source: blog.itsaffinity.com
Image: cdn.prod.website-files.com
Source: itsaffinity.com
Image: docs.itsaffinity.com
Source: docs.itsaffinity.com
Frequently Asked Questions
What is Affinity's primary brand color?
Affinity's primary brand color is #602CD5. It anchors the visual identity across their website, product UI, and marketing materials.What font does Affinity use?
Affinity uses Inter for body text and IBM Plex Sans Hebrew for headings. Fonts were detected on https://itsaffinity.com as part of their live design system.Does Affinity use a light or dark theme?
Affinity's primary site uses a dark color scheme, with a background of #05020D.Where can I find Affinity's logo?
Affinity's logo is available directly on their site (https://itsaffinity.com). The current logo URL is included in the machine-readable JSON profile linked above.How was this brand profile generated?
This profile was extracted from https://itsaffinity.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Affinity.
Methodology
Brand data on this page was extracted from https://itsaffinity.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Affinity.