# Aesthetic Brand Identity

A complete profile of **Aesthetic**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field   | Value     |
|---------|-----------|
| Primary | #6C757D   |
| Accent  | #04294F   |
| Body Font | Default  |
| Heading Font | Default |

## Color Palette

- primary: #6C757D
- secondary: #DC3545
- accent: #04294F
- background: #FFFFFF
- textPrimary: #000000
- link: #0D6EFD

## Typography

- primary: Default — [Google Fonts](https://fonts.google.com/specimen/Default)
- heading: Default — [Google Fonts](https://fonts.google.com/specimen/Default)

## Visual Assets

- Favicon:

## UI Components

- input: background=#FFFFFF, textColor=#212529, borderColor=#CED4DA, borderRadius=4px, shadow=none
- buttonPrimary: background=#04294F, textColor=#FFFFFF, borderRadius=4px, shadow=none

## Brand Personality

Tone: professional · Energy: low · Audience: unknown

## Aesthetic Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Diet Coke's Campaign By Droga5 Gets Aesthetic Inspiration From the 80s and 90s – PRINT Magazine**  
    
  Source: [Print Mag](https://www.printmag.com/graphic-design/diet-coke-s-campaign-by-droga5-gets-aesthetic-inspiration-from-the-80s-and-90s/)
- **The Aesthetic Report**  
  .jpg)  
  Source: [Dermascope](https://podcast.dermascope.com/)
- **Aesthetic furniture landing page template for web | Premium Vector**  
    
  Source: [Freepik](https://www.freepik.com/premium-vector/aesthetic-furniture-landing-page-template-web_20212997.htm)
- **Selling Ideas with Aesthetic Advertising | Loyola Digital Advertising**  
    
  Source: [Loyola Digital Advertising](https://loyoladigitaladvertising.wordpress.com/2014/01/24/selling-ideas-with-aesthetic-advertising/)
- **Hand drawn aesthetic medicine annual report template | Free Vector**  
    
  Source: [Freepik](https://www.freepik.com/free-vector/hand-drawn-aesthetic-medicine-annual-report-template_33809296.htm)
- **Aesthetic landing page blueprint [for leads + conversions]**  
    
  Source: [YouTube](https://www.youtube.com/watch?v=usNJksomiYk)

## Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.