llms.txt
Aesthetic Brand Identity
A complete profile of Aesthetic's visual system — colors, typography, components, and personality.
Quick Facts
| Field | Value |
|---|---|
| Primary | #6C757D |
| Accent | #04294F |
| Body Font | Default |
| Heading Font | Default |
Color Palette
- primary: #6C757D
- secondary: #DC3545
- accent: #04294F
- background: #FFFFFF
- textPrimary: #000000
- link: #0D6EFD
Typography
- primary: Default — Google Fonts
- heading: Default — Google Fonts
Visual Assets
- Favicon:
UI Components
- input: background=#FFFFFF, textColor=#212529, borderColor=#CED4DA, borderRadius=4px, shadow=none
- buttonPrimary: background=#04294F, textColor=#FFFFFF, borderRadius=4px, shadow=none
Brand Personality
Tone: professional · Energy: low · Audience: unknown
Aesthetic Brand in the Wild
Real-world brand assets — ads, campaigns, marketing materials.
Diet Coke's Campaign By Droga5 Gets Aesthetic Inspiration From the 80s and 90s – PRINT Magazine
Source: Print Mag
The Aesthetic Report
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Source: DermascopeAesthetic furniture landing page template for web | Premium Vector
Source: Freepik
Selling Ideas with Aesthetic Advertising | Loyola Digital Advertising
Source: Loyola Digital Advertising
Hand drawn aesthetic medicine annual report template | Free Vector
Source: Freepik
Aesthetic landing page blueprint [for leads + conversions]
Source: YouTube
Working with these fonts
Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:
- Open the company's homepage in a browser with DevTools open.
- In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
- Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
- For each captured font URL: right-click → Save As to download the file locally.
- View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each
src: url(...)to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.