Aesthetic Brand Identity

A complete profile of Aesthetic's visual system — colors, typography, components, and personality — extracted from https://www.aesthetic.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.aesthetic.com.

• primary: #6C757D (rgb(108, 117, 125))
• secondary: #DC3545 (rgb(220, 53, 69))
• accent: #04294F (rgb(4, 41, 79))
• background: #FFFFFF (rgb(255, 255, 255))
• textPrimary: #000000 (rgb(0, 0, 0))
• link: #0D6EFD (rgb(13, 110, 253))

Typography

Each font links to its Google Fonts page where available.

• primary: Default Google Fonts →
• heading: Default Google Fonts →

Visual Assets

Favicon

UI Components

Input

• background: #FFFFFF
• textColor: #212529
• borderColor: #CED4DA
• borderRadius: 4px
• shadow: none

Button Primary

• background: #04294F
• textColor: #FFFFFF
• borderRadius: 4px
• shadow: none

Brand Personality

• Tone: professional
• Energy: low
• Audience: unknown

Aesthetic Brand in the Wild

Source: printmag.com

Source: podcast.dermascope.com

Source: freepik.com

Source: loyoladigitaladvertising.wordpress.com

Source: youtube.com

Frequently Asked Questions

1. What is Aesthetic's primary brand color?
   Aesthetic's primary brand color is #6C757D. It anchors the visual identity across their website, product UI, and marketing materials.

2. What accent color does Aesthetic use?
   Aesthetic uses #04294F as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. What font does Aesthetic use?
   Aesthetic uses Default as the primary typeface across body and headings.

4. Does Aesthetic use a light or dark theme?
   Aesthetic's primary site uses a light color scheme, with a background of #FFFFFF.

5. How was this brand profile generated?
   This profile was extracted from https://www.aesthetic.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Aesthetic.

Methodology

Brand data on this page was extracted from https://www.aesthetic.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.