# Aesthetic Brand Identity

A complete profile of **Aesthetic**'s visual system — colors, typography, components, and personality — extracted from https://www.aesthetic.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/aesthetic
- Machine-readable JSON: https://characterquilt.com/branding/aesthetic.json

## Quick Facts

| Field | Value |
|---|---|
| Primary | #6C757D |
| Accent | #04294F |
| Body Font | Default |
| Heading Font | Default |

## Color Palette

- primary: #6C757D
- secondary: #DC3545
- accent: #04294F
- background: #FFFFFF
- textPrimary: #000000
- link: #0D6EFD

## Typography

- primary: Default — https://fonts.google.com/specimen/Default
- heading: Default — https://fonts.google.com/specimen/Default

## Visual Assets

- Favicon: https://efty.com/assets/img/favicon/favicon-32x32.png

## UI Components

- input: background=#FFFFFF, textColor=#212529, borderColor=#CED4DA, borderRadius=4px, shadow=none
- buttonPrimary: background=#04294F, textColor=#FFFFFF, borderRadius=4px, shadow=none

## Brand Personality

Tone: professional · Energy: low · Audience: unknown

## Aesthetic Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Diet Coke's Campaign By Droga5 Gets Aesthetic Inspiration From the 80s and  90s – PRINT Magazine**
  - Image: 
  - Source: [Link](https://www.printmag.com/graphic-design/diet-coke-s-campaign-by-droga5-gets-aesthetic-inspiration-from-the-80s-and-90s/)
- **The Aesthetic Report**
  - Image: .jpg)
  - Source: [Link](https://podcast.dermascope.com/)
- **Aesthetic furniture landing page template for web | Premium Vector**
  - Image: 
  - Source: [Link](https://www.freepik.com/premium-vector/aesthetic-furniture-landing-page-template-web_20212997.htm)
- **Selling Ideas with Aesthetic Advertising | Loyola Digital Advertising [로욜라  디지털 광고]**
  - Image: 
  - Source: [Link](https://loyoladigitaladvertising.wordpress.com/2014/01/24/selling-ideas-with-aesthetic-advertising/)
- **Hand drawn aesthetic medicine annual report template | Free Vector**
  - Image: 
  - Source: [Link](https://www.freepik.com/free-vector/hand-drawn-aesthetic-medicine-annual-report-template_33809296.htm)
- **aesthetic landing page blueprint [for leads + conversions]**
  - Image: 
  - Source: [Link](https://www.youtube.com/watch?v=usNJksomiYk)