AesculaTech Brand Identity

A complete profile of AesculaTech's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0FF1B3
• secondary: #FF0000
• accent: #CC1818
• background: #0A0A0A
• textPrimary: #0A0A0A
• link: #CC1818

Typography

• primary: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue
• heading: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

AesculaTech Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Contact - AesculaTech
  • Image:
  • Source: https://aesculatech.com/contact/
• Partner - AesculaTech: Solutions to challenging or outdated problems
  • Image:
  • Source: https://aesculatech.com/partner/
• Meet Humidifeye! - AesculaTech
  • Image:
  • Source: https://aesculatech.com/meet-humidifeye/
• Meet Humidifeye! - AesculaTech
  • Image:
  • Source: https://aesculatech.com/meet-humidifeye/
• Contact - AesculaTech
  • Image:
  • Source: https://aesculatech.com/contact/
• About Us - AesculaTech: The cutting edge of Material Science
  • Image:
  • Source: https://aesculatech.com/about-us/

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and extract the relevant @font-face declarations.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
  {
   "family": "Helvetica Neue",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#0FF1B3",
  "secondary": "#FF0000",
  "accent": "#CC1818",
  "background": "#0A0A0A",
  "textPrimary": "#0A0A0A",
  "link": "#CC1818"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Helvetica Neue",
   "heading": "Helvetica Neue"
  },
  "fontStacks": {
   "heading": [
    "Helvetica Neue",
    "Helvetica",
    "Arial",
    "sans-serif"
   ],
   "body": [
    "Helvetica Neue",
    "Helvetica",
    "Arial",
    "sans-serif"
   ],
   "paragraph": [
    "Helvetica Neue",
    "Helvetica",
    "Arial",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "17px",
   "h2": "31px",
   "body": "17px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "2px"
 },
 "components": {},
 "images": {
  "logo": "https://aesculatech.com/wp-content/uploads/2020/10/at_logo.png",
  "favicon": "https://aesculatech.com/wp-content/uploads/2020/10/cropped-fav-32x32.png",
  "ogImage": "https://aesculatech.com/wp-content/uploads/2020/09/uscf-01-e1602698618274.png",
  "logoHref": "https://aesculatech.com/",
  "logoAlt": "AesculaTech"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "tech-savvy professionals"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0,
  "colors": 0.9,
  "overall": 0.45
 }
}