Aella Brand Identity

A complete profile of Aella's visual system — colors, typography, components, and personality — extracted from http://www.aellaapp.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://www.aellaapp.com.

• primary: #B8C6ED
• rgb: rgb(184, 198, 237)
• secondary: #D2DDF6
• rgb: rgb(210, 221, 246)
• accent: #2054D2
• rgb: rgb(32, 84, 210)
• background: #FFFCF9
• rgb: rgb(255, 252, 249)
• textPrimary: #2054D2
• rgb: rgb(32, 84, 210)
• link: #2054D2
• rgb: rgb(32, 84, 210)

Typography

Each font links to its Google Fonts page where available.

• primary: Helvetica Neue
• heading: Helvetica Neue

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Aella's actual button styles.

Button Primary

• background: #2054D2
• textColor: #FFFFFF
• borderRadius: 8px
• shadow: none

Button Secondary

• background: transparent
• textColor: #2054D2
• borderColor: #2054D2
• borderRadius: 8px
• shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: tech-savvy individuals looking for financial solutions

Frequently Asked Questions

What is Aella's primary brand color?
Aella's primary brand color is #B8C6ED. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Aella use?
Aella uses #2054D2 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Aella use?
Aella uses Helvetica Neue as the primary typeface across body and headings.

Does Aella use a light or dark theme?
Aella's primary site uses a light color scheme, with a background of #FFFCF9.

Where can I find Aella's logo?
Aella's logo is available directly on their site (http://www.aellaapp.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from http://www.aellaapp.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Aella.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Helvetica Neue",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#B8C6ED",
    "secondary": "#D2DDF6",
    "accent": "#2054D2",
    "background": "#FFFCF9",
    "textPrimary": "#2054D2",
    "link": "#2054D2"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica Neue",
      "heading": "Helvetica Neue"
    },
    "fontStacks": {
      "heading": [
        "upgrade",
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "upgrade",
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "upgrade",
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "80px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#2054D2",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#2054D2",
      "borderColor": "#2054D2",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://aellaapp.com/icons/logo-main.svg",
    "favicon": "https://aellaapp.com/favicon.ico",
    "ogImage": "https://static.aellaapp.com/user_image/OPTIONB.png",
    "logoHref": "/",
    "logoAlt": "aella-logo"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy individuals looking for financial solutions"
  }
}