# Aegis Brand Identity

A complete profile of **Aegis**'s visual system — colors, typography, components, and personality — extracted from [Aegis Health](https://aegishealth.us/). Built for designers, agents, and AI tools.

## Color Palette
Brand palette extracted from [Aegis Health](https://aegishealth.us/).
- **Primary**: #163E7E (rgb(22, 62, 126))
- **Secondary**: #6C777F (rgb(108, 119, 127))
- **Accent**: #163E7E (rgb(22, 62, 126))
- **Background**: #FFFFFF (rgb(255, 255, 255))
- **Text Primary**: #142733 (rgb(20, 39, 51))
- **Link**: #142733 (rgb(20, 39, 51))

## Typography
Each font links to its Google Fonts page where available.
- **Primary**: Apple Color Emoji [Google Fonts →](https://fonts.google.com/specimen/Apple+Color+Emoji)
- **Heading**: Apple Color Emoji [Google Fonts →](https://fonts.google.com/specimen/Apple+Color+Emoji)

## Visual Assets

- **Logo**

- **Favicon**

- **Social Card**

## UI Components
Live previews rendered using Aegis's actual button styles.
- **Button Primary**:  
  - Background: #163E7E  
  - Text Color: #FFFFFF  
  - Border Radius: 6px  
  - Shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px  
- **Button Secondary**:  
  - Background: #FFFFFF  
  - Text Color: #142733  
  - Border Radius: 0px  
  - Shadow: none

## Brand Personality
- **Tone:** professional
- **Energy:** medium
- **Audience:** healthcare professionals

## Aegis Brand in the Wild

- Source: [Aegis Health](https://aegishealth.us/)

- Source: [Aegis Health](https://aegishealth.us/)

- Source: [Aegis Health](https://aegishealth.us/)

## Frequently Asked Questions
- **What is Aegis's primary brand color?**  
Aegis's primary brand color is #163E7E. It anchors the visual identity across their website, product UI, and marketing materials.

- **What font does Aegis use?**  
Aegis uses Apple Color Emoji as the primary typeface across body and headings.

- **Does Aegis use a light or dark theme?**  
Aegis's primary site uses a light color scheme, with a background of #FFFFFF.

- **Where can I find Aegis's logo?**  
Aegis's logo is available directly on their site ([Aegis Health](https://aegishealth.us/)). The current logo URL is included in the machine-readable JSON profile linked above.

- **How was this brand profile generated?**  
This profile was extracted from [Aegis Health](https://aegishealth.us/) using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Aegis.

## Methodology
Brand data on this page was extracted from [Aegis Health](https://aegishealth.us/) on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries.