llms.txt
Adyen Brand Identity
A complete profile of Adyen's visual system — colors, typography, components, and personality — extracted from https://adyen.com. Built for designers, agents, and AI tools.
Quick Facts
| Field | Value |
|---|---|
| Primary | #1B2B3A |
| Accent | #00D16A |
| Body Font | Adyen |
| Heading Font | Adyen |
Color Palette
- primary: #1B2B3A
- secondary: #6C7782
- accent: #00D16A
- background: #FFFFFF
- textPrimary: #001222
- link: #001222
Typography
- primary: Adyen — https://fonts.google.com/specimen/Adyen
- heading: Adyen — https://fonts.google.com/specimen/Adyen
Visual Assets
- Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%2280%22%20height%3D%2226%22%20viewBox%3D%220%200%2080%2026%22%20fill%3D%22currentColor%22%20role%3D%22img%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20aria-label%3D%22Adyen%20Logo%22%20data-fc-idx%3D%220%22%3E%3Ctitle%20style%3D%22fill%3A%20rgb(0%2C%20209%2C%20106)%20!important%3B%22%3EAdyen%20Logo%3C%2Ftitle%3E%3Cpath%20d%3D%22M0%205.83333H11.6667C12.9558%205.83333%2014%206.8775%2014%208.16667V19.8333H2.33333C1.04417%2019.8333%200%2018.7892%200%2017.5V11.6667H5.83333V16.3333H8.16667V9.33333H0V5.83333Z%22%20style%3D%22fill%3A%20rgb(0%2C%20209%2C%20106)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M65.3334%205.83333V19.8333H71.1667V9.33333H73.5V19.8333H79.3334V8.16667C79.3334%206.8775%2078.2892%205.83333%2077%205.83333H65.3334Z%22%20style%3D%22fill%3A%20rgb(0%2C%20209%2C%20106)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M32.6666%2025.6667H44.3333C45.6225%2025.6667%2046.6666%2024.6225%2046.6666%2023.3333V5.83333H40.8333V16.3333H38.5V5.83333H32.6666V17.5C32.6666%2018.7892%2033.7108%2019.8333%2035%2019.8333H40.8333V22.1667H32.6666V25.6667Z%22%20style%3D%22fill%3A%20rgb(0%2C%20209%2C%20106)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M63%2019.8333H51.3333C50.0442%2019.8333%2049%2018.7892%2049%2017.5V5.83333H60.6667C61.9558%205.83333%2063%206.8775%2063%208.16667V14H57.1667V9.33333H54.8333V16.3333H63V19.8333Z%22%20style%3D%22fill%3A%20rgb(0%2C%20209%2C%20106)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M30.3334%200V19.8333H18.6667C17.3775%2019.8333%2016.3334%2018.7892%2016.3334%2017.5V8.16667C16.3334%206.8775%2017.3775%205.83333%2018.6667%205.83333H22.1667V16.3333H24.5V0H30.3334Z%22%20style%3D%22fill%3A%20rgb(0%2C%20209%2C%20106)%20!important%3B%22%2F%3E%3C%2Fsvg%3E
- Favicon: https://www.adyen.com/favicon.ico
- Social card (og:image): https://media.ffycdn.net/eu/adyen/etXSmwzbMgCn9pF1reLE.png
UI Components
- buttonPrimary: background=#00D16A, textColor=#001222, borderRadius=6px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#001222, borderRadius=6px, shadow=none
Brand Personality
Tone: professional · Energy: medium · Audience: enterprises and businesses
Adyen Brand in the Wild
Real-world brand assets — ads, campaigns, marketing materials.
- How do I get paid?
- Tap to pay on iPhone for contactless payments - Adyen
- Knowledge Hub: Payment and fintech insights - Adyen
- How can I check my payout by Adyen
- Knowledge Hub: Payment and fintech insights - Adyen
- The Spotlight H2 2025
Working with these fonts
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
- Open the company's homepage in a browser with DevTools open.
- In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
- Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
- For each captured font URL: right-click → Save As to download the file locally.
- View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each
src: url(...)to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.