Adyen Brand Identity

A complete profile of Adyen's visual system — colors, typography, components, and personality — extracted from https://adyen.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://adyen.com.

Primary
#1B2B3A
Secondary
#6C7782
Accent
#00D16A
Background
#FFFFFF
Text Primary
#001222
Link
#001222

Typography

Each font links to its Google Fonts page where available.

Primary
Adyen
Google Fonts →

Heading
Adyen
Google Fonts →

Adyen, Helvetica, Arial, sans-serif

Visual Assets

%20!important%3B%22%3EAdyen%20Logo%3C%2Ftitle%3E%3Cpath%20d%3D%22M0%205.83333H11.6667C12.9558%205.83333%2014%206.8775%2014%208.16667V19.8333H2.33333C1.04417%2019.8333%200%2018.7892%200%2017.5V11.6667H5.83333V16.3333H8.16667V9.33333H0V5.83333Z%22%20style%3D%22fill%3A%20rgb(0%2C%20209%2C%20106)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M65.3334%205.83333V19.8333H71.1667V9.33333H73.5V19.8333H79.3334V8.16667C79.3334%206.8775%2078.2892%205.83333%2077%205.83333H65.3334Z%22%20style%3D%22fill%3A%20rgb(0%2C%20209%2C%20106)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M32.6666%2025.6667H44.3333C45.6225%2025.6667%2046.6666%2024.6225%2046.6666%2023.3333V5.83333H40.8333V16.3333H38.5V5.83333H32.6666V17.5C32.6666%2018.7892%2033.7108%2019.8333%2035%2019.8333H40.8333V22.1667H32.6666V25.6667Z%22%20style%3D%22fill%3A%20rgb(0%2C%20209%2C%20106)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M63%2019.8333H51.3333C50.0442%2019.8333%2049%2018.7892%2049%2017.5V5.83333H60.6667C61.9558%205.83333%2063%206.8775%2063%208.16667V14H57.1667V9.33333H54.8333V16.3333H63V19.8333Z%22%20style%3D%22fill%3A%20rgb(0%2C%20209%2C%20106)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M30.3334%200V19.8333H18.6667C17.3775%2019.8333%2016.3334%2018.7892%2016.3334%2017.5V8.16667C16.3334%206.8775%2017.3775%205.83333%2018.6667%205.83333H22.1667V16.3333H24.5V0H30.3334Z%22%20style%3D%22fill%3A%20rgb(0%2C%20209%2C%20106)%20!important%3B%22%2F%3E%3C%2Fsvg%3E)

UI Components

Live previews rendered using Adyen's actual button styles.

Button Primary

• Background: #00D16A
• Text Color: #001222
• Border Radius: 6px
• Shadow: none

Button Secondary

• Background: #FFFFFF
• Text Color: #001222
• Border Radius: 6px
• Shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: enterprises and businesses

Frequently Asked Questions

What is Adyen's primary brand color?
Adyen's primary brand color is #1B2B3A. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Adyen use?
Adyen uses #00D16A as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Adyen use?
Adyen uses Adyen as the primary typeface across body and headings.

Does Adyen use a light or dark theme?
Adyen's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Adyen's logo?
Adyen's logo is available directly on their site (Adyen Logo).