Aden Brand: Colors, Fonts, Logo & Visual Identity
Aden Brand Identity
A complete profile of Aden's visual system — colors, typography, components, and personality — extracted from https://adenhq.com/. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://adenhq.com/.
Primary: #1D3463
Secondary: #263A99
Accent: #0066CC
Background: #FFFFFF
Text Primary: #4D4D4D
Link: #0066CC
Typography
Each font links to its Google Fonts page where available.
Primary: Bricolage Grotesque
Heading: Bricolage Grotesque
Visual Assets
Logo
Favicon
Social Card
UI Components
Live previews rendered using Aden's actual button styles.
Button Primary
- Background: #1D3463
- Text Color: #FFFFFF
- Border Radius: 0px
- Shadow: none
Button Secondary
- Background: #F8F6F2
- Text Color: #000000
- Border Radius: 0px
- Shadow: none
Brand Personality
- Tone: modern
- Energy: medium
- Audience: tech-savvy professionals interested in AI solutions
Aden Brand in the Wild
Image: adenhq.com
Source: adenhq.com
Image: adenhq.com
Source: adenhq.com
Image: asset.acho.io
Source: adenhq.com
Image: asset.acho.io
Source: adenhq.com
Image: asset.acho.io
Source: adenhq.com
Image: adenhq.com
Source: adenhq.com
Frequently Asked Questions
- What is Aden's primary brand color?
Aden's primary brand color is #1D3463. It anchors the visual identity across their website, product UI, and marketing materials. - What accent color does Aden use?
Aden uses #0066CC as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis. - What font does Aden use?
Aden uses Bricolage Grotesque as the primary typeface across body and headings. - Does Aden use a light or dark theme?
Aden's primary site uses a light color scheme, with a background of #FFFFFF. - Where can I find Aden's logo?
Aden's logo is available directly on their site (https://adenhq.com/). The current logo URL is included in the machine-readable JSON profile linked above. - How was this brand profile generated?
This profile was extracted from https://adenhq.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Aden.