Aden Brand Identity

A complete profile of Aden's visual system — colors, typography, components, and personality — extracted from https://adenhq.com/. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #1D3463
• secondary: #263A99
• accent: #0066CC
• background: #FFFFFF
• textPrimary: #4D4D4D
• link: #0066CC

Typography

• primary: Bricolage Grotesque — https://fonts.google.com/specimen/Bricolage+Grotesque
• heading: Bricolage Grotesque — https://fonts.google.com/specimen/Bricolage+Grotesque

Visual Assets

• Logo:
• Favicon: Favicon
• Social card (og:image):

UI Components

• buttonPrimary: background=#1D3463, textColor=#FFFFFF, borderRadius=0px, shadow=none
• buttonSecondary: background=#F8F6F2, textColor=#000000, borderRadius=0px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals interested in AI solutions

Aden Brand in the Wild

• Aden | Scale Professional Services Operations with AI
  • Image:
  • Source: https://adenhq.com/professionalServices
• Aden | Blog | Aden
  • Image:
  • Source: https://adenhq.com/blog/openclaw-vs-aden-hive-architectures-2026
• Aden | Scale AI agents profitably
  • Image:
  • Source: https://adenhq.com/case-study
• Aden | Scale AI agents profitably
  • Image:
  • Source: https://adenhq.com/case-study/lextract-ai
• Aden | Scale AI agents profitably
  • Image:
  • Source: https://adenhq.com/case-study
• Aden | Scale Professional Services Operations with AI
  • Image:
  • Source: https://adenhq.com/professionalServices

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.