# Adaptive Brand Identity

A complete profile of **Adaptive**'s visual system — colors, typography, components, and personality — extracted from [Adaptive](https://www.adaptive.build/?ref=startups.gallery). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from [Adaptive](https://www.adaptive.build/?ref=startups.gallery).

- **primary**: #132B1D  
- **rgb**(19, 43, 29)  
- **secondary**: #235C42  
- **rgb**(35, 92, 66)  
- **accent**: #73C75C  
- **rgb**(115, 199, 92)  
- **background**: #FFFFFF  
- **rgb**(255, 255, 255)  
- **textPrimary**: #1B3726  
- **rgb**(27, 55, 38)  
- **link**: #1B3726  
- **rgb**(27, 55, 38)

## Typography

Each font links to its Google Fonts page where available.

- **primary**: Figtree [Google Fonts →](https://fonts.google.com/specimen/Figtree)  
- **heading**: Figtree [Google Fonts →](https://fonts.google.com/specimen/Figtree)  
- Figtree, sans-serif

## Visual Assets

Logo

Favicon

Social Card

## UI Components

Live previews rendered using Adaptive's actual button styles.

### Input
- **background**: #1B3726  
- **textColor**: #F2F2F2  
- **borderColor**: #2B503A  
- **borderRadius**: 10px  
- **shadow**: none

### Button Primary
- **background**: #73C75C  
- **textColor**: #132B1D  
- **borderRadius**: 10px  
- **shadow**: none

### Button Secondary
- **background**: #FFFFFF  
- **textColor**: #235C42  
- **borderRadius**: 12px  
- **shadow**: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px

## Brand Personality

- **Tone**: professional  
- **Energy**: medium  
- **Audience**: construction industry professionals

## Adaptive Brand in the Wild

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/666217cbe4ea3be457192931/6925ccd7c3542140e1f09213_IMG_2468%20(2)%20(2)-36506ddf-7b42-4de9-a999-7d4b78aac450.jpeg)

Image: [cdn.sanity.io](https://cdn.sanity.io/images/0skxgqs5/production/821111fbad188f133e1ffa3a8c90b7abf6e66e46-1024x1536.png?rect=0,448,1024,640&w=600&h=375&fm=webp)

Image: [adaptive.build](https://www.adaptive.build/images/logos/procore.webp)

Image: [cdn.sanity.io](https://cdn.sanity.io/images/0skxgqs5/production/85ebdf3de88b08d51eac43447eb95aeb27acfb48-1536x1024.png?rect=0,32,1536,960&w=600&h=375&fm=webp)

Image: [adaptive.build](https://www.adaptive.build/_astro/team-boat.mocKG6de.jpg)

Image: [cdn.sanity.io](https://cdn.sanity.io/images/0skxgqs5/production/b55e33a47e3eace0206be26395c1563a005a94a4-1536x1024.png?rect=0,32,1536,960&w=600&h=375&fm=webp)

## Frequently Asked Questions

1. **What is Adaptive's primary brand color?**  
   Adaptive's primary brand color is #132B1D. It anchors the visual identity across their website, product UI, and marketing materials.

2. **What accent color does Adaptive use?**  
   Adaptive uses #73C75C as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. **What font does Adaptive use?**  
   Adaptive uses Figtree as the primary typeface across body and headings.

4. **Does Adaptive use a light or dark theme?**  
   Adaptive's primary site uses a light color scheme, with a background of #FFFFFF.

5. **Where can I find Adaptive's logo?**  
   Adaptive's logo is available directly on their site ([link](https://www.adaptive.build/?ref=startups.gallery)).

6. **How was this brand profile generated?**  
   This profile was extracted from [Adaptive](https://www.adaptive.build/?ref=startups.gallery) using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.