# Adaptive Insights Brand Identity

A complete profile of **Adaptive Insights**'s visual system — colors, typography, components, and personality — extracted from https://bspny.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/adaptive-insights
- Machine-readable JSON: https://characterquilt.com/branding/adaptive-insights.json

## Quick Facts

| Field | Value |
|---|---|
| Primary | #27C4D6 |
| Accent | #E26D5A |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #27C4D6
- secondary: #0B373F
- accent: #E26D5A
- background: #FFFFFF
- textPrimary: #212121
- link: #E26D5A

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Favicon: https://www.bspny.com/hubfs/favicon-3.ico
- Social card (og:image): https://www.bspny.com/hubfs/BSP_homefeature.png

## UI Components

- buttonPrimary: background=transparent, textColor=#FFFFFF, borderColor=#F9F9F9, borderRadius=25px, shadow=rgba(0, 0, 0, 0.1) 0px 10px 20px 0px
- buttonSecondary: background=#212121, textColor=#000000, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals seeking NetSuite solutions

## Adaptive Insights Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **NetSuite Certifications: Here's What You Need To Know**
  - Image: https://www.bspny.com/hubfs/20150505_094544.jpg
  - Source: https://www.bspny.com/blog/netsuite-certifications-heres-what-you-need-to-know
- **NetSuite Training Resources and Knowledgebase | NetSuite User Groups**
  - Image: http://www.bspny.com/hubfs/BSP_Blog_Knowledge.jpg
  - Source: https://www.bspny.com/blog/netsuite-training-and-resources
- **Download The Adaptive Insights Whitepaper "Business Planning Cloud"**
  - Image: https://www.bspny.com/hs-fs/hubfs/shutterstock_1016786338.jpg?width=5000&name=shutterstock_1016786338.jpg
  - Source: https://www.bspny.com/adaptive-whitepaper-business-planning-cloud
- **Ahead In The Cloud - The Business Solution Partners Blog | Craig Cook**
  - Image: https://www.bspny.com/hs-fs/hubfs/BSP_Blog_Top_Multibook.jpg?width=1200&height=627&name=BSP_Blog_Top_Multibook.jpg
  - Source: https://www.bspny.com/blog/author/craig-cook
- **What Are The Benefits Of Cloud-Based Distribution Software?**
  - Image: http://www.bspny.com/hs-fs/hub/393115/file-2449452677-jpg/stk309064rkn.jpg?width=225&name=stk309064rkn.jpg
  - Source: https://www.bspny.com/blog/what-are-the-benefits-of-cloud-based-distribution-software
- **Ahead In The Cloud - The Business Solution Partners Blog**
  - Image: https://www.bspny.com/hs-fs/hubfs/12.2024%20firearms%20blog%20post%20bkgrnd%20checks.png?width=1792&height=1024&name=12.2024%20firearms%20blog%20post%20bkgrnd%20checks.png
  - Source: https://www.bspny.com/blog/all

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#27C4D6",
    "secondary": "#0B373F",
    "accent": "#E26D5A",
    "background": "#FFFFFF",
    "textPrimary": "#212121",
    "link": "#E26D5A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter"
      ],
      "body": [
        "Inter"
      ],
      "paragraph": [
        "Inter"
      ]
    },
    "fontSizes": {
      "h1": "80.64px",
      "h2": "50px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "3px"
  },
  "components": {
    "buttonPrimary": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": "#F9F9F9",
      "borderRadius": "25px",
      "borderRadiusCorners": {
        "topLeft": "25px",
        "topRight": "25px",
        "bottomRight": "25px",
        "bottomLeft": "25px"
      },
      "shadow": "rgba(0, 0, 0, 0.1) 0px 10px 20px 0px"
    },
    "buttonSecondary": {
      "background": "#212121",
      "textColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://www.bspny.com/hubfs/favicon-3.ico",
    "ogImage": "https://www.bspny.com/hubfs/BSP_homefeature.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No suitable brand logo was found in the header area. The visible candidates are either too small or not clearly associated with the brand 'BSP'.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Need We Say More? Contact Us Now",
      "reasoning": "Button #0, 'Need We Say More? Contact Us Now', is the primary CTA due to its action-oriented text and prominent placement, despite its transparent background."
    },
    "secondary": {
      "index": 6,
      "text": "Previous",
      "reasoning": "Button #6, 'Previous', is selected as secondary due to its distinct dark background color, differentiating it from the primary button's transparent group."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals seeking NetSuite solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No suitable brand logo was found in the header area. The visible candidates are either too small or not clearly associated with the brand 'BSP'.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```