Adam Brand Identity

A complete profile of Adam's visual system — colors, typography, components, and personality — extracted from https://adam.new/. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #0000EE
• accent: #FF0000
• background: #000000
• textPrimary: #000000
• link: #FF0000

Typography

• primary: Manrope — https://fonts.google.com/specimen/Manrope
• heading: Manrope — https://fonts.google.com/specimen/Manrope

Visual Assets

• Favicon: https://framerusercontent.com/images/MOJB0Cnad6A6GOkspVhaCNjkxrY.png
• Social card (og:image): https://framerusercontent.com/images/tN4EnUMcBrcl2w7m8Ni3e4pJv6w.jpeg

Brand Personality

Tone: modern · Energy: medium · Audience: designers and engineers

Adam Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Adam - AI Powered CAD
  • Image:
  • Source: adam.new
• Adam: AI Powered CAD
  • Image:
  • Source: adam.new/seed
• Pricing
  • Image:
  • Source: adam.new/pricing
• Adam - AI Powered CAD
  • Image:
  • Source: adam.new/web
• Blog
  • Image:
  • Source: adam.new/blog
• Adam for 3D Printing
  • Image:
  • Source: adam.new/3d-printing

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
  {
   "family": "Manrope",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#0000EE",
  "accent": "#FF0000",
  "background": "#000000",
  "textPrimary": "#000000",
  "link": "#FF0000"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Manrope",
   "heading": "Manrope"
  },
  "fontStacks": {
   "heading": [
    "sans-serif"
   ],
   "body": [
    "sans-serif"
   ],
   "paragraph": [
    "Manrope",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "12px",
   "h2": "42px",
   "body": "14px"
  }
 },
 "spacing": {
  "baseUnit": 12,
  "borderRadius": "20px"
 },
 "components": {},
 "images": {
  "logo": null,
  "favicon": "https://framerusercontent.com/images/MOJB0Cnad6A6GOkspVhaCNjkxrY.png",
  "ogImage": "https://framerusercontent.com/images/tN4EnUMcBrcl2w7m8Ni3e4pJv6w.jpeg"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": -1,
   "text": "N/A",
   "reasoning": "All buttons share the same background color (#0F0F0F) and none have a vibrant or distinct color that typically indicates a primary CTA. Additionally, the text on these buttons does not suggest a strong call-to-action."
  },
  "secondary": {
   "index": -1,
   "text": "N/A",
   "reasoning": "Since all buttons have the same background color, there is no valid secondary button with a different color."
  },
  "confidence": 0.9
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "designers and engineers"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.8,
  "overall": 0.8500000000000001
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": false,
   "llmSucceeded": false,
   "finalSource": "none"
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}