llms.txt

Ada Brand Identity

A complete profile of Ada's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #ABCBF9
Accent #ABCBF9
Body Font Roobert
Heading Font Roobert

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: businesses seeking AI customer service solutions

Ada Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Roobert",
 "role": "body"
 }
 ],
 "colors": {
 "primary": "#ABCBF9",
 "secondary": "#FFBBFC",
 "accent": "#ABCBF9",
 "background": "#F9F9F9",
 "textPrimary": "#0A0B0C",
 "link": "#00543D"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Roobert",
 "heading": "Roobert"
 },
 "fontStacks": {
 "heading": [
 "Roobert",
 "ui-sans-serif",
 "system-ui",
 "sans-serif",
 "Apple Color Emoji",
 "Segoe UI Emoji",
 "Segoe UI Symbol",
 "Noto Color Emoji"
 ],
 "body": [
 "Roobert",
 "ui-sans-serif",
 "system-ui",
 "sans-serif",
 "Apple Color Emoji",
 "Segoe UI Emoji",
 "Segoe UI Symbol",
 "Noto Color Emoji"
 ],
 "paragraph": [
 "Roobert",
 "ui-sans-serif",
 "system-ui",
 "sans-serif",
 "Apple Color Emoji",
 "Segoe UI Emoji",
 "Segoe UI Symbol",
 "Noto Color Emoji"
 ]
 },
 "fontSizes": {
 "h1": "72px",
 "h2": "24px",
 "body": "18px"
 }
 },
 "spacing": {
 "baseUnit": 8,
 "borderRadius": "20px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#ABCBF9",
 "textColor": "#0A0B0C",
 "borderRadius": "33554400px",
 "borderRadiusCorners": {
 "topLeft": "33554400px",
 "topRight": "33554400px",
 "bottomRight": "33554400px",
 "bottomLeft": "33554400px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#00543D",
 "textColor": "#F9F9F9",
 "borderRadius": "33554400px",
 "borderRadiusCorners": {
 "topLeft": "33554400px",
 "topRight": "33554400px",
 "bottomRight": "33554400px",
 "bottomLeft": "33554400px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "data:image/svg+xml;utf8,%3Csvg%20viewBox%3D%220%200%2071%2020%22%20fill%3D%22none%22%20class%3D%22fill-charcoal%20w-full%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%20%3Ctitle%20style%3D%22fill%3A%20oklch(0.1489%200.0027%20248.08)%20!important%3B%22%3EAda%20Support%3C%2Ftitle%3E%20%3Cpath%20d%3D%22M31.968%2019.462c-.742-.358-1.314-.862-1.718-1.512-.404-.65-.605-1.4-.605-2.247%200-.905.23-1.7.69-2.389.46-.687%201.117-1.215%201.971-1.583.855-.367%201.846-.55%202.972-.55h3.295c.3%200%20.517-.057.648-.17.131-.113.197-.283.197-.509%200-.98-.338-1.771-1.014-2.374-.676-.603-1.605-.905-2.788-.905-.695%200-1.324.132-1.888.396-.563.264-1.019.613-1.366%201.046-.347.434-.54.914-.577%201.442h-2.169a4.84%204.84%200%200%201%20.972-2.46c.554-.734%201.277-1.309%202.169-1.724a6.766%206.766%200%200%201%202.887-.622c1.22%200%202.282.222%203.183.665.901.442%201.6%201.06%202.099%201.851.497.792.746%201.715.746%202.77v9.187H39.42v-2.46l-.17.284a4.18%204.18%200%200%201-1.14%201.271%205.609%205.609%200%200%201-1.62.834%206.18%206.18%200%200%201-1.943.297c-.977%200-1.836-.18-2.578-.537v-.001Zm6.254-2.643c.797-.838%201.197-1.993%201.197-3.463v-.31h-4c-1.052%200-1.892.235-2.52.706-.63.47-.944%201.112-.944%201.922%200%20.735.267%201.319.802%201.752.535.434%201.244.65%202.127.65%201.427%200%202.54-.419%203.338-1.257ZM46.235%2019.038a6.236%206.236%200%200%201-2.324-2.63c-.535-1.111-.803-2.364-.803-3.759s.268-2.647.803-3.76a6.244%206.244%200%200%201%202.324-2.628c1.014-.64%202.243-.961%203.69-.961.976%200%201.901.236%202.775.706.873.471%201.525%201.084%201.957%201.838V.004h2.254v19.768h-2.254v-2.346c-.432.773-1.084%201.395-1.957%201.866a5.815%205.815%200%200%201-2.803.707c-1.427%200-2.648-.32-3.662-.961Zm6.38-1.739c.704-.442%201.253-1.064%201.647-1.865.395-.8.592-1.729.592-2.784%200-1.62-.427-2.912-1.282-3.873-.854-.96-1.995-1.441-3.422-1.441-.94%200-1.76.222-2.465.664-.704.443-1.253%201.065-1.647%201.866-.395.8-.592%201.729-.592%202.784%200%201.62.427%202.912%201.282%203.872.854.961%201.995%201.442%203.422%201.442.939%200%201.76-.222%202.465-.665ZM60.967%2019.462c-.742-.358-1.315-.862-1.719-1.512-.404-.65-.605-1.4-.605-2.247%200-.905.23-1.7.69-2.389.46-.687%201.117-1.215%201.972-1.583.854-.367%201.845-.55%202.971-.55h3.296c.3%200%20.516-.057.647-.17.132-.113.198-.283.198-.509%200-.98-.338-1.771-1.014-2.374-.676-.603-1.606-.905-2.79-.905-.694%200-1.323.132-1.886.396-.564.264-1.02.613-1.366%201.046-.348.434-.54.914-.578%201.442h-2.168a4.846%204.846%200%200%201%20.971-2.46c.554-.734%201.277-1.309%202.17-1.724a6.766%206.766%200%200%201%202.886-.622c1.221%200%202.282.222%203.183.665.902.442%201.6%201.06%202.099%201.851.497.792.746%201.715.746%202.77v9.187h-2.253v-2.46l-.169.284c-.282.49-.662.914-1.14%201.271a5.611%205.611%200%200%201-1.62.834%206.18%206.18%200%200%201-1.944.297c-.977%200-1.836-.18-2.577-.537v-.001Zm6.253-2.643c.798-.838%201.197-1.993%201.197-3.463v-.31h-4c-1.052%200-1.892.235-2.52.706-.63.47-.944%201.112-.944%201.922%200%20.735.268%201.319.803%201.752.535.434%201.243.65%202.126.65%201.427%200%202.54-.419%203.338-1.257ZM10.645%200C4.207%200%20.976%205.765.98%209.565v10.209h4.367c0-5.368%2010.607-5.356%2010.607%200h4.361v-10.2c0-3.808-3.23-9.574-9.669-9.574Zm.004%2013.998C8.075%2014%205.99%2011.906%205.992%209.325c.002-2.538%202.12-4.665%204.65-4.667%202.572-.001%204.658%202.092%204.657%204.673-.002%202.539-2.12%204.665-4.65%204.667Z%22%20fill%3D%22%230A0B0C%22%20style%3D%22fill%3A%20rgb(10%2C%2011%2C%2012)%20!important%3B%22%2F%3E%20%3C%2Fsvg%3E",
 "favicon": "https://www.ada.cx/favicon.svg",
 "ogImage": "https://ada.cx/cdn-cgi/imagedelivery/YFrrqfDHfRG8pCmKkJ5xTg/5de99039-5796-4013-c054-ff57b284d200/w=1200,h=630,crop=fit",
 "logoHref": "https://www.ada.cx",
 "logoAlt": "Ada Support"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 0,
 "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
 "confidence": 0.9,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 7,
 "text": "Speak to an expert",
 "reasoning": "Button #8 ('Speak to an expert') uses a vibrant brand color (#ABCBF9) and has action-oriented text, making it a strong candidate for the primary CTA."
 },
 "secondary": {
 "index": 0,
 "text": "Learn more about Ada's trust and safety",
 "reasoning": "Button #0 ('Learn more about Ada's trust and safety') uses a different vibrant color (#00543D) and serves as a secondary action, complementing the primary CTA."
 },
 "confidence": 0.95
 },
 "personality": {
 "tone": "modern",
 "energy": "medium",
 "targetAudience": "businesses seeking AI customer service solutions"
 },
 "designSystem": {
 "framework": "tailwind",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
 "confidence": 0.9
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}