# Ada Brand Identity

A complete profile of **Ada**'s visual system — colors, typography, components, and personality — extracted from [https://www.ada.cx/](https://www.ada.cx/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.ada.cx/.

- **primary**: #ABCBF9 (rgb(171, 203, 249))
- **secondary**: #FFBBFC (rgb(255, 187, 252))
- **accent**: #ABCBF9 (rgb(171, 203, 249))
- **background**: #F9F9F9 (rgb(249, 249, 249))
- **textPrimary**: #0A0B0C (rgb(10, 11, 12))
- **link**: #00543D (rgb(0, 84, 61))

## Typography

Each font links to its Google Fonts page where available.

- **primary**: Roobert
- **heading**: Roobert
- **font stacks**:
  - **heading**: [Roobert](https://fonts.google.com/specimen/Roobert), ui-sans-serif, system-ui, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji
  - **body**: [Roobert](https://fonts.google.com/specimen/Roobert), ui-sans-serif, system-ui, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji

## Visual Assets

%20!important%3B%22%3EAda%20Support%3C%2Ftitle%3E%20%3Cpath%20d%3D%22M31.968%2019.462c-.742-.358-1.314-.862-1.718-1.512-.404-.65-.605-1.4-.605-2.247%200-.905.23-1.7.69-2.389.46-.687%201.117-1.215%201.971-1.583.855-.367%201.846-.55%202.972-.55h3.295c.3%200%20.517-.057.648-.17.131-.113.197-.283.197-.509%200-.98-.338-1.771-1.014-2.374-.676-.603-1.605-.905-2.788-.905-.695%200-1.324.132-1.888.396-.563.264-1.019.613-1.366%201.046-.347.434-.54.914-.577%201.442h-2.169a4.84%204.84%200%200%201%20.972-2.46c.554-.734%201.277-1.309%202.169-1.724a6.766%206.766%200%200%201%202.887-.622c1.22%200%202.282.222%203.183.665.901.442%201.6%201.06%202.099%201.851.497.792.746%201.715.746%202.77v9.187H39.42v-2.46l-.17.284a4.18%204.18%200%200%201-1.14%201.271%205.609%205.609%200%200%201-1.62.834%206.18%206.18%200%200%201-1.943.297c-.977%200-1.836-.18-2.578-.537v-.001Zm6.254-2.643c.797-.838%201.197-1.993%201.197-3.463v-.31h-4c-1.052%200-1.892.235-2.52.706-.63.47-.944%201.112-.944%201.922%200%20.735.267%201.319.802%201.752.535.434%201.244.65%202.127.65%201.427%200%202.54-.419%203.338-1.257ZM46.235%2019.038a6.236%206.236%200%200%201-2.324-2.63c-.535-1.111-.803-2.364-.803-3.759s.268-2.647.803-3.76a6.244%206.244%200%200%201%202.324-2.628c1.014-.64%202.243-.961%203.69-.961.976%200%201.901.236%202.775.706.873.471%201.525%201.084%201.957%201.838V.004h2.254v19.768h-2.254v-2.346c-.432.773-1.084%201.395-1.957%201.866a5.815%205.815%200%200%201-2.803.707c-1.427%200-2.648-.32-3.662-.961Zm6.38-1.739c.704-.442%201.253-1.064%201.647-1.865.395-.8.592-1.729.592-2.784%200-1.62-.427-2.912-1.282-3.873-.854-.96-1.995-1.441-3.422-1.441-.94%200-1.76.222-2.465.664-.704.443-1.253%201.065-1.647%201.866-.395.8-.592%201.729-.592%202.784%200%201.62.427%202.912%201.282%203.872.854.961%201.995%201.442%203.422%201.442.939%200%201.76-.222%202.465-.665ZM60.967%2019.462c-.742-.358-1.315-.862-1.719-1.512-.404-.65-.605-1.4-.605-2.247%200-.905.23-1.7.69-2.389.46-.687%201.117-1.215%201.972-1.583.854-.367%201.845-.55%202.971-.55h3.296c.3%200%20.516-.057.647-.17.132-.113.198-.283.198-.509%200-.98-.338-1.771-1.014-2.374-.676-.603-1.606-.905-2.79-.905-.694%200-1.323.132-1.886.396-.564.264-1.02.613-1.366%201.046-.348.434-.54.914-.578%201.442h-2.168a4.846%204.846%200%200%201%20.971-2.46c.554-.734%201.277-1.309%202.17-1.724a6.766%206.766%200%200%201%202.886-.622c1.221%200%202.282.222%203.183.665.902.442%201.6%201.06%202.099%201.851.497.792.746%201.715.746%202.77v9.187h-2.253v-2.46l-.169.284c-.282.49-.662.914-1.14%201.271a5.611%205.611%200%200%201-1.62.834%206.18%206.18%200%200%201-1.944.297c-.977%200-1.836-.18-2.577-.537v-.001Zm6.253-2.643c.798-.838%201.197-1.993%201.197-3.463v-.31h-4c-1.052%200-1.892.235-2.52.706-.63.47-.944%201.112-.944%201.922%200%20.735.268%201.319.803%201.752.535.434%201.243.65%202.126.65%201.427%200%202.54-.419%203.338-1.257ZM10.645%200C4.207%200%20.976%205.765.98%209.565v10.209h4.367c0-5.368%2010.607-5.356%2010.607%200h4.361v-10.2c0-3.808-3.23-9.574-9.669-9.574Zm.004%2013.998C8.075%2014%205.99%2011.906%205.992%209.325c.002-2.538%202.12-4.665%204.65-4.667%202.572-.001%204.658%202.092%204.657%204.673-.002%202.539-2.12%204.665-4.65%204.667Z%22%20fill%3D%22%230A0B0C%22%20style%3D%22fill%3A%20rgb(10%2C%2011%2C%2012)%20!important%3B%22%2F%3E%20%3C%2Fsvg%3E)

## UI Components

Live previews rendered using Ada's actual button styles.

- **Button Primary**:  
  background: #ABCBF9  
  textColor: #0A0B0C  
  borderRadius: 33554400px  
  shadow: none
- **Button Secondary**:  
  background: #00543D  
  textColor: #F9F9F9  
  borderRadius: 33554400px  
  shadow: none

## Brand Personality

- **Tone**: modern  
- **Energy**: medium  
- **Audience**: businesses seeking AI customer service solutions

## Ada Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Source: [interact.ada.cx](https://interact.ada.cx/)

Source: [ada.cx](https://www.ada.cx/platform/playbooks/)

Source: [ada.cx](https://www.ada.cx/blog/)

## Frequently Asked Questions

**What is Ada's primary brand color?**  
Ada's primary brand color is #ABCBF9. It anchors the visual identity across their website, product UI, and marketing materials.

**What font does Ada use?**  
Ada uses Roobert as the primary typeface across body and headings.

**Does Ada use a light or dark theme?**  
Ada's primary site uses a light color scheme, with a background of #F9F9F9.

**Where can I find Ada's logo?**  
Ada's logo is available directly on their site (https://www.ada.cx/). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from https://www.ada.cx/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Ada.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

```json
{
"colorScheme": "light",
"fonts": [
{
"family": "Roobert",
"role": "body"
}
],
"colors": {
"primary": "#ABCBF9",
"secondary": "#FFBBFC",
"accent": "#ABCBF9",
"background": "#F9F9F9",
"textPrimary": "#0A0B0C",
"link": "#00543D"
},
"typography": {
"fontFamilies": {
"primary": "Roobert",
"heading": "Roobert"
},
"fontStacks": {
"heading": [
"Roobert",
"ui-sans-serif",
"system-ui",
"sans-serif",
"Apple Color Emoji",
"Segoe UI Emoji",
"Segoe UI Symbol",
"Noto Color Emoji"
],
"body": [
"Roobert",
"ui-sans-serif",
"system-ui",
"sans-serif",
"Apple Color Emoji",
"Segoe UI Emoji",
"Segoe UI Symbol",
"Noto Color Emoji"
],
"paragraph": [
"Roobert",
"ui-sans-serif",
"system-ui",
"sans-serif",
"Apple Color Emoji",
"Segoe UI Emoji",
"Segoe UI Symbol",
"Noto Color Emoji"
]
},
"fontSizes": {
"h1": "72px",
"h2": "24px",
"body": "18px"
}
},
"spacing": {
"baseUnit": 8,
"borderRadius": "20px"
},
"components": {
"buttonPrimary": {
"background": "#ABCBF9",
"textColor": "#0A0B0C",
"borderRadius": "33554400px",
"borderRadiusCorners": {
"topLeft": "33554400px",
"topRight": "33554400px",
"bottomRight": "33554400px",
"bottomLeft": "33554400px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#00543D",
"textColor": "#F9F9F9",
"borderRadius": "33554400px",
"borderRadiusCorners": {
"topLeft": "33554400px",
"topRight": "33554400px",
"bottomRight": "33554400px",
"bottomLeft": "33554400px"
},
"shadow": "none"
}
},
"images": {
"logo": "data:image/svg+xml;utf8,%3Csvg%20viewBox%3D%220%200%2071%2020%22%20fill%3D%22none%22%20class%3D%22fill-charcoal%20w-full%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%20%3Ctitle%20style%3D%22fill%3A%20oklch(0.1489%200.0027%20248.08)%20!important%3B%22%3EAda%20Support%3C%2Ftitle%3E%20%3Cpath%20d%3D%22M31.968%2019.462c-.742-.358-1.314-.862-1.718-1.512-.404-.65-.605-1.4-.605-2.247%200-.905.23-1.7.69-2.389.46-.687%201.117-1.215%201.971-1.583.855-.367%201.846-.55%202.972-.55h3.295c.3%200%20.517-.057.648-.17.131-.113.197-.283.197-.509%200-.98-.338-1.771-1.014-2.374-.676-.603-1.605-.905-2.788-.905-.695%200-1.324.132-1.888.396-.563.264-1.019.613-1.366%201.046-.347.434-.54.914-.577%201.442h-2.169a4.84%204.84%200%200%201%20.972-2.46c.554-.734%201.277-1.309%202.169-1.724a6.766%206.766%200%200%201%202.887-.622c1.22%200%202.282.222%203.183.665.901.442%201.6%201.06%202.099%201.851.497.792.746%201.715.746%202.77v9.187H39.42v-2.46l-.17.284a4.18%204.18%200%200%201-1.14%201.271%205.609%205.609%200%200%201-1.62.834%206.18%206.18%200%200%201-1.943.297c-.977%200-1.836-.18-2.578-.537v-.001Zm6.254-2.643c.797-.838%201.197-1.993%201.197-3.463v-.31h-4c-1.052%200-1.892.235-2.52.706-.63.47-.944%201.112-.944%201.922%200%20.735.267%201.319.802%201.752.535.434%201.244.65%202.127.65%201.427%200%202.54-.419%203.338-1.257ZM46.235%2019.038a6.236%206.236%200%200%201-2.324-2.63c-.535-1.111-.803-2.364-.803-3.759s.268-2.647.803-3.76a6.244%206.244%200%200%201%202.324-2.628c1.014-.64%202.243-.961%203.69-.961.976%200%201.901.236%202.775.706.873.471%201.525%201.084%201.957%201.838V.004h2.254v19.768h-2.254v-2.346c-.432.773-1.084%201.395-1.957%201.866a5.815%205.815%200%200%201-2.803.707c-1.427%200-2.648-.32-3.662-.961Zm6.38-1.739c.704-.442%201.253-1.064%201.647-1.865.395-.8.592-1.729.592-2.784%200-1.62-.427-2.912-1.282-3.873-.854-.96-1.995-1.441-3.422-1.441-.94%200-1.76.222-2.465.664-.704.443-1.253%201.065-1.647%201.866-.395.8-.592%201.729-.592%202.784%200%201.62.427%202.912%201.282%203.872.854.961%201.995%201.442%203.422%201.442.939%200%201.76-.222%202.465-.665ZM60.967%2019.462c-.742-.358-1.315-.862-1.719-1.512-.404-.65-.605-1.4-.605-2.247%200-.905.23-1.7.69-2.389.46-.687%201.117-1.215%201.972-1.583.854-.367%201.845-.55%202.971-.55h3.296c.3%200%20.516-.057.647-.17.132-.113.198-.283.198-.509%200-.98-.338-1.771-1.014-2.374-.676-.603-1.606-.905-2.79-.905-.694%200-1.323.132-1.886.396-.564.264-1.02.613-1.366%201.046-.348.434-.54.914-.578%201.442h-2.168a4.846%204.846%200%200%201%20.971-2.46c.554-.734%201.277-1.309%202.17-1.724a6.766%206.766%200%200%201%202.886-.622c1.221%200%202.282.222%203.183.665.902.442%201.6%201.06%202.099%201.851.497.792.746%201.715.746%202.77v9.187h-2.253v-2.46l-.169.284c-.282.49-.662.914-1.14%201.271a5.611%205.611%200%200%201-1.62.834%206.18%206.18%200%200%201-1.944.297c-.977%200-1.836-.18-2.577-.537v-.001Zm6.253-2.643c.798-.838%201.197-1.993%201.197-3.463v-.31h-4c-1.052%200-1.892.235-2.52.706-.63.47-.944%201.112-.944%201.922%200%20.735.268%201.319.803%201.752.535.434%201.243.65%202.126.65%201.427%200%202.54-.419%203.338-1.257ZM10.645%200C4.207%200%20.976%205.765.98%209.565v10.209h4.367c0-5.368%2010.607-5.356%2010.607%200h4.361v-10.2c0-3.808-3.23-9.574-9.669-9.574Zm.004%2013.998C8.075%2014%205.99%2011.906%205.992%209.325c.002-2.538%202.12-4.665%204.65-4.667%202.572-.001%204.658%202.092%204.657%204.673-.002%202.539-2.12%204.665-4.65%204.667Z%22%20fill%3D%22%230A0B0C%22%20style%3D%22fill%3A%20rgb(10%2C%2011%2C%2012)%20!important%3B%22%2F%3E%20%3C%2Fsvg%3E",
"favicon": "https://www.ada.cx/favicon.svg",
"ogImage": "https://ada.cx/cdn-cgi/imagedelivery/YFrrqfDHfRG8pCmKkJ5xTg/5de99039-5796-4013-c054-ff57b284d200/w=1200,h=630,crop=fit",
"logoHref": "https://www.ada.cx",
"logoAlt": "Ada Support"
}
```

## Brand Methodology

Brand data on this page was extracted from [https://www.ada.cx/](https://www.ada.cx/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.