Ada Brand: Colors, Fonts, Logo & Visual Identity

Ada Brand Identity

A complete profile of Ada's visual system — colors, typography, components, and personality — extracted from https://www.ada.cx/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.ada.cx/.

Typography

Each font links to its Google Fonts page where available.

Visual Assets

%20!important%3B%22%3EAda%20Support%3C%2Ftitle%3E%20%3Cpath%20d%3D%22M31.968%2019.462c-.742-.358-1.314-.862-1.718-1.512-.404-.65-.605-1.4-.605-2.247%200-.905.23-1.7.69-2.389.46-.687%201.117-1.215%201.971-1.583.855-.367%201.846-.55%202.972-.55h3.295c.3%200%20.517-.057.648-.17.131-.113.197-.283.197-.509%200-.98-.338-1.771-1.014-2.374-.676-.603-1.605-.905-2.788-.905-.695%200-1.324.132-1.888.396-.563.264-1.019.613-1.366%201.046-.347.434-.54.914-.577%201.442h-2.169a4.84%204.84%200%200%201%20.972-2.46c.554-.734%201.277-1.309%202.169-1.724a6.766%206.766%200%200%201%202.887-.622c1.22%200%202.282.222%203.183.665.901.442%201.6%201.06%202.099%201.851.497.792.746%201.715.746%202.77v9.187H39.42v-2.46l-.17.284a4.18%204.18%200%200%201-1.14%201.271%205.609%205.609%200%200%201-1.62.834%206.18%206.18%200%200%201-1.943.297c-.977%200-1.836-.18-2.578-.537v-.001Zm6.254-2.643c.797-.838%201.197-1.993%201.197-3.463v-.31h-4c-1.052%200-1.892.235-2.52.706-.63.47-.944%201.112-.944%201.922%200%20.735.267%201.319.802%201.752.535.434%201.244.65%202.127.65%201.427%200%202.54-.419%203.338-1.257ZM46.235%2019.038a6.236%206.236%200%200%201-2.324-2.63c-.535-1.111-.803-2.364-.803-3.759s.268-2.647.803-3.76a6.244%206.244%200%200%201%202.324-2.628c1.014-.64%202.243-.961%203.69-.961.976%200%201.901.236%202.775.706.873.471%201.525%201.084%201.957%201.838V.004h2.254v19.768h-2.254v-2.346c-.432.773-1.084%201.395-1.957%201.866a5.815%205.815%200%200%201-2.803.707c-1.427%200-2.648-.32-3.662-.961Zm6.38-1.739c.704-.442%201.253-1.064%201.647-1.865.395-.8.592-1.729.592-2.784%200-1.62-.427-2.912-1.282-3.873-.854-.96-1.995-1.441-3.422-1.441-.94%200-1.76.222-2.465.664-.704.443-1.253%201.065-1.647%201.866-.395.8-.592%201.729-.592%202.784%200%201.62.427%202.912%201.282%203.872.854.961%201.995%201.442%203.422%201.442.939%200%201.76-.222%202.465-.665ZM60.967%2019.462c-.742-.358-1.315-.862-1.719-1.512-.404-.65-.605-1.4-.605-2.247%200-.905.23-1.7.69-2.389.46-.687%201.117-1.215%201.972-1.583.854-.367%201.845-.55%202.971-.55h3.296c.3%200%20.516-.057.647-.17.132-.113.198-.283.198-.509%200-.98-.338-1.771-1.014-2.374-.676-.603-1.606-.905-2.79-.905-.694%200-1.323.132-1.886.396-.564.264-1.02.613-1.366%201.046-.348.434-.54.914-.578%201.442h-2.168a4.846%204.846%200%200%201%20.971-2.46c.554-.734%201.277-1.309%202.17-1.724a6.766%206.766%200%200%201%202.886-.622c1.221%200%202.282.222%203.183.665.902.442%201.6%201.06%202.099%201.851.497.792.746%201.715.746%202.77v9.187h-2.253v-2.46l-.169.284c-.282.49-.662.914-1.14%201.271a5.611%205.611%200%200%201-1.62.834%206.18%206.18%200%200%201-1.944.297c-.977%200-1.836-.18-2.577-.537v-.001Zm6.253-2.643c.798-.838%201.197-1.993%201.197-3.463v-.31h-4c-1.052%200-1.892.235-2.52.706-.63.47-.944%201.112-.944%201.922%200%20.735.268%201.319.803%201.752.535.434%201.243.65%202.126.65%201.427%200%202.54-.419%203.338-1.257ZM10.645%200C4.207%200%20.976%205.765.98%209.565v10.209h4.367c0-5.368%2010.607-5.356%2010.607%200h4.361v-10.2c0-3.808-3.23-9.574-9.669-9.574Zm.004%2013.998C8.075%2014%205.99%2011.906%205.992%209.325c.002-2.538%202.12-4.665%204.65-4.667%202.572-.001%204.658%202.092%204.657%204.673-.002%202.539-2.12%204.665-4.65%204.667Z%22%20fill%3D%22%230A0B0C%22%20style%3D%22fill%3A%20rgb(10%2C%2011%2C%2012)%20!important%3B%22%2F%3E%20%3C%2Fsvg%3E)

UI Components

Live previews rendered using Ada's actual button styles.

Brand Personality

Ada Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Source: interact.ada.cx

Source: ada.cx

Source: ada.cx

Frequently Asked Questions

What is Ada's primary brand color?
Ada's primary brand color is #ABCBF9. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Ada use?
Ada uses Roobert as the primary typeface across body and headings.

Does Ada use a light or dark theme?
Ada's primary site uses a light color scheme, with a background of #F9F9F9.

Where can I find Ada's logo?
Ada's logo is available directly on their site (https://www.ada.cx/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://www.ada.cx/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Ada.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
"colorScheme": "light",
"fonts": [
{
"family": "Roobert",
"role": "body"
}
],
"colors": {
"primary": "#ABCBF9",
"secondary": "#FFBBFC",
"accent": "#ABCBF9",
"background": "#F9F9F9",
"textPrimary": "#0A0B0C",
"link": "#00543D"
},
"typography": {
"fontFamilies": {
"primary": "Roobert",
"heading": "Roobert"
},
"fontStacks": {
"heading": [
"Roobert",
"ui-sans-serif",
"system-ui",
"sans-serif",
"Apple Color Emoji",
"Segoe UI Emoji",
"Segoe UI Symbol",
"Noto Color Emoji"
],
"body": [
"Roobert",
"ui-sans-serif",
"system-ui",
"sans-serif",
"Apple Color Emoji",
"Segoe UI Emoji",
"Segoe UI Symbol",
"Noto Color Emoji"
],
"paragraph": [
"Roobert",
"ui-sans-serif",
"system-ui",
"sans-serif",
"Apple Color Emoji",
"Segoe UI Emoji",
"Segoe UI Symbol",
"Noto Color Emoji"
]
},
"fontSizes": {
"h1": "72px",
"h2": "24px",
"body": "18px"
}
},
"spacing": {
"baseUnit": 8,
"borderRadius": "20px"
},
"components": {
"buttonPrimary": {
"background": "#ABCBF9",
"textColor": "#0A0B0C",
"borderRadius": "33554400px",
"borderRadiusCorners": {
"topLeft": "33554400px",
"topRight": "33554400px",
"bottomRight": "33554400px",
"bottomLeft": "33554400px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#00543D",
"textColor": "#F9F9F9",
"borderRadius": "33554400px",
"borderRadiusCorners": {
"topLeft": "33554400px",
"topRight": "33554400px",
"bottomRight": "33554400px",
"bottomLeft": "33554400px"
},
"shadow": "none"
}
},
"images": {
"logo": "data:image/svg+xml;utf8,%3Csvg%20viewBox%3D%220%200%2071%2020%22%20fill%3D%22none%22%20class%3D%22fill-charcoal%20w-full%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%20%3Ctitle%20style%3D%22fill%3A%20oklch(0.1489%200.0027%20248.08)%20!important%3B%22%3EAda%20Support%3C%2Ftitle%3E%20%3Cpath%20d%3D%22M31.968%2019.462c-.742-.358-1.314-.862-1.718-1.512-.404-.65-.605-1.4-.605-2.247%200-.905.23-1.7.69-2.389.46-.687%201.117-1.215%201.971-1.583.855-.367%201.846-.55%202.972-.55h3.295c.3%200%20.517-.057.648-.17.131-.113.197-.283.197-.509%200-.98-.338-1.771-1.014-2.374-.676-.603-1.605-.905-2.788-.905-.695%200-1.324.132-1.888.396-.563.264-1.019.613-1.366%201.046-.347.434-.54.914-.577%201.442h-2.169a4.84%204.84%200%200%201%20.972-2.46c.554-.734%201.277-1.309%202.169-1.724a6.766%206.766%200%200%201%202.887-.622c1.22%200%202.282.222%203.183.665.901.442%201.6%201.06%202.099%201.851.497.792.746%201.715.746%202.77v9.187H39.42v-2.46l-.17.284a4.18%204.18%200%200%201-1.14%201.271%205.609%205.609%200%200%201-1.62.834%206.18%206.18%200%200%201-1.943.297c-.977%200-1.836-.18-2.578-.537v-.001Zm6.254-2.643c.797-.838%201.197-1.993%201.197-3.463v-.31h-4c-1.052%200-1.892.235-2.52.706-.63.47-.944%201.112-.944%201.922%200%20.735.267%201.319.802%201.752.535.434%201.244.65%202.127.65%201.427%200%202.54-.419%203.338-1.257ZM46.235%2019.038a6.236%206.236%200%200%201-2.324-2.63c-.535-1.111-.803-2.364-.803-3.759s.268-2.647.803-3.76a6.244%206.244%200%200%201%202.324-2.628c1.014-.64%202.243-.961%203.69-.961.976%200%201.901.236%202.775.706.873.471%201.525%201.084%201.957%201.838V.004h2.254v19.768h-2.254v-2.346c-.432.773-1.084%201.395-1.957%201.866a5.815%205.815%200%200%201-2.803.707c-1.427%200-2.648-.32-3.662-.961Zm6.38-1.739c.704-.442%201.253-1.064%201.647-1.865.395-.8.592-1.729.592-2.784%200-1.62-.427-2.912-1.282-3.873-.854-.96-1.995-1.441-3.422-1.441-.94%200-1.76.222-2.465.664-.704.443-1.253%201.065-1.647%201.866-.395.8-.592%201.729-.592%202.784%200%201.62.427%202.912%201.282%203.872.854.961%201.995%201.442%203.422%201.442.939%200%201.76-.222%202.465-.665ZM60.967%2019.462c-.742-.358-1.315-.862-1.719-1.512-.404-.65-.605-1.4-.605-2.247%200-.905.23-1.7.69-2.389.46-.687%201.117-1.215%201.972-1.583.854-.367%201.845-.55%202.971-.55h3.296c.3%200%20.516-.057.647-.17.132-.113.198-.283.198-.509%200-.98-.338-1.771-1.014-2.374-.676-.603-1.606-.905-2.79-.905-.694%200-1.323.132-1.886.396-.564.264-1.02.613-1.366%201.046-.348.434-.54.914-.578%201.442h-2.168a4.846%204.846%200%200%201%20.971-2.46c.554-.734%201.277-1.309%202.17-1.724a6.766%206.766%200%200%201%202.886-.622c1.221%200%202.282.222%203.183.665.902.442%201.6%201.06%202.099%201.851.497.792.746%201.715.746%202.77v9.187h-2.253v-2.46l-.169.284c-.282.49-.662.914-1.14%201.271a5.611%205.611%200%200%201-1.62.834%206.18%206.18%200%200%201-1.944.297c-.977%200-1.836-.18-2.577-.537v-.001Zm6.253-2.643c.798-.838%201.197-1.993%201.197-3.463v-.31h-4c-1.052%200-1.892.235-2.52.706-.63.47-.944%201.112-.944%201.922%200%20.735.268%201.319.803%201.752.535.434%201.243.65%202.126.65%201.427%200%202.54-.419%203.338-1.257ZM10.645%200C4.207%200%20.976%205.765.98%209.565v10.209h4.367c0-5.368%2010.607-5.356%2010.607%200h4.361v-10.2c0-3.808-3.23-9.574-9.669-9.574Zm.004%2013.998C8.075%2014%205.99%2011.906%205.992%209.325c.002-2.538%202.12-4.665%204.65-4.667%202.572-.001%204.658%202.092%204.657%204.673-.002%202.539-2.12%204.665-4.65%204.667Z%22%20fill%3D%22%230A0B0C%22%20style%3D%22fill%3A%20rgb(10%2C%2011%2C%2012)%20!important%3B%22%2F%3E%20%3C%2Fsvg%3E",
"favicon": "https://www.ada.cx/favicon.svg",
"ogImage": "https://ada.cx/cdn-cgi/imagedelivery/YFrrqfDHfRG8pCmKkJ5xTg/5de99039-5796-4013-c054-ff57b284d200/w=1200,h=630,crop=fit",
"logoHref": "https://www.ada.cx",
"logoAlt": "Ada Support"
}

Brand Methodology

Brand data on this page was extracted from https://www.ada.cx/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.