# ACX Brand Identity

A complete profile of **ACX**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field        | Value       |
|--------------|-------------|
| Primary      | #C8E35B     |
| Accent       | #C8E35B     |
| Body Font    | Flama       |
| Heading Font  | Flama       |

## Color Palette

- primary: #C8E35B
- secondary: #0082F3
- accent: #C8E35B
- background: #FFFFFF
- textPrimary: #1E1E1E
- link: #3898EC

## Typography

- primary: Flama — https://fonts.google.com/specimen/Flama
- heading: Flama — https://fonts.google.com/specimen/Flama

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- buttonPrimary: background=#C8E35B, textColor=#1E1E1E, borderRadius=80px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: agricultural professionals and businesses

## ACX Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Leaders in Sustainable Agriculture Technology**
  - Image: 
  - Source: https://www.acxtherapeutics.com/about
- **Leaders in Sustainable Agriculture Technology**
  - Image: 
  - Source: https://www.acxtherapeutics.com/about
- **Leaders in Sustainable Agriculture Technology**
  - Image: 
  - Source: https://www.acxtherapeutics.com/about
- **Revolutionizing Agriculture with Biocides**
  - Image: 
  - Source: https://www.acxtherapeutics.com/
- **Leaders in Sustainable Agriculture Technology**
  - Image: 
  - Source: https://www.acxtherapeutics.com/about
- **Revolutionizing Agriculture with Biocides**
  - Image: 
  - Source: https://www.acxtherapeutics.com/

## Working with these fonts

Not found on Google Fonts? Suggested flow:
1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and capture font URLs.
4. Download the font files locally.
5. Extract matching @font-face declarations from CSS.

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Flama",
   "role": "unknown"
  },
  {
   "family": "Arial",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#C8E35B",
  "secondary": "#0082F3",
  "accent": "#C8E35B",
  "background": "#FFFFFF",
  "textPrimary": "#1E1E1E",
  "link": "#3898EC"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Flama",
   "heading": "Flama"
  },
  "fontStacks": {
   "heading": [
    "Flama",
    "Arial",
    "sans-serif"
   ],
   "body": [
    "Flama",
    "Arial",
    "sans-serif"
   ],
   "paragraph": [
    "Flama",
    "Arial",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "100px",
   "h2": "60px",
   "body": "32px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "3px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#C8E35B",
   "textColor": "#1E1E1E",
   "borderRadius": "80px",
   "borderRadiusCorners": {
    "topLeft": "80px",
    "topRight": "80px",
    "bottomRight": "80px",
    "bottomLeft": "80px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/67c909a1ae5aa02e362b30a7/67c92a19c7f0c385ef891d68_logo-black.svg",
  "favicon": "https://cdn.prod.website-files.com/67c909a1ae5aa02e362b30a7/67caede4a5ddb10341b3eca6_favicon.png",
  "ogImage": "https://cdn.prod.website-files.com/67c909a1ae5aa02e362b30a7/67cb23dcf0c6c4d4080df9fd_Capture%20d%E2%80%99e%CC%81cran%202025-03-07%20a%CC%80%2023.50.00.png"
 },
 "personality": {
  "tone": "modern",
  "energy": "high",
  "targetAudience": "agricultural professionals and businesses"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 }
}
```